Senior Marketing Data Analyst
5d ago

ResponsibilitiesSenior Marketing Data AnalystBased in London TikTok is the leading destination for short-form mobile video.

Our mission is to inspire creativity and bring joy. Position Overview : The Senior Marketing Data Analyst will report into the Senior Research Manager in the European Marketing team.

This is a newly created position and will play a key role in developing key digital KPI frameworks, media modelling, reporting maps and setting up automated reports to enable the team and wider business to monitor KPIs and support TikTok's data-driven marketing approach.

We are looking for someone with the ability to synthesise and communicate complex concepts and analyses in easy to understand ways and visualise results in a clear and concise way to stakeholders.

What we are looking for : Data / story telling - Strong communication skills and experience in visualising and reporting data learnings.

  • Regularly report findings and ongoing KPIs into management team to provide visibility into campaign performance and assist in campaign optimization.
  • Technical skills - Skills to create reports and dashboards that allows teams to understand and optimise initiatives using tools such as Python / R.

  • Highly capable in supporting business needs with analysis using SQL queries to derive actionable insights. - Ability to identify the appropriate statistical methods to use in different circumstances.
  • Media modelling. - Experience with web analytics tools (e.g. Google Analytics / Adobe Analytics / Ad servers)- Experience of common statistical methods and applications (A / B testing, probability, regression) Working style - Passion to thrive in collaborative environment;
  • working alongside other highly skilled analysts, media specialists and marketeers.- Ability to work in a fast paced environment, self-motivated, detail-oriented, learn autonomously, and highly organised.

  • Be methodological and practical, ability to prioritise and assist business requests with a service mindset - qa, and monitor our logging and metrics.
  • Work with engineering and product to implement, qa, and monitor our logging and metricsQualificationsQualifications : - BEng / BS in a numerical field- 10+ years work experience in a marketing environment (working with primary data - brand health and attitudinal and media data)- Strong working knowledge of R or Python and SQL - Bilingual English-Chinese (Mandarin) a plus
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