OUR TEAM / STRATEGY
As part of our next phase of international expansion, Kinship is accelerating the growth of it’s portfolio of businesses in the UK and across the EU.
Today, we reach UK pet parents with our DNA testing product; Wisdom Panel and we plan to accelerate this business in 2022 with an emphasis on driving awareness, demand generation and customer acquisition.
To support our ambitious growth plans, we’re hiring a Senior Growth Marketing Lead to join the team who will be hyper focussed on achieving growth goals to help as many pet parents become total pros.
This role is a broad role and we’re looking for a well-rounded eCommerce focussed marketer who can support across multiple channels to deliver growth.
This is an amazing opportunity to join the team at the earliest stages. Since the team will be small initially, you must be someone that loves rolling up their sleeves.
This role will report to and work in partnership with the Head of UK as well as have engagement with our marketing, commerce, data, product, engineering and creative teams in the US.
HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO
Strategy & Planning
Work with the Head of UK to execute on growth marketing strategies
Support with the forecasting process and provide detailed assessment of market opportunities
Maintain the marketing plans for the full year, providing regular updates and ensure that all campaigns are managed on time and within budget
Performance marketing and eCommerce
Support day-to-day management of agency partners in key channels (paid search, paid social, affiliates, display) to deliver growth for our DTC business
Work with our retail partners (Amazon, Pet Retailers etc.) to achieve ambitious growth targets and drive meaningful distribution of our products
Support the development of impactful launch plans for new products in the UK and EU market
Support on the activation of strategic and acquisition based partnerships
Perform detailed reporting on performance, analyse data and extract key insights / next steps to optimise performance and meet business objectives
Support the efforts of the Mars ecosystem as a way for Kinship to accelerate scale in the UK and EU
THE PRO WE’RE LOOKING FOR
As Kinship people, we have three pillars that set out how we aim to be in our everyday work, and in how we approach each other.
We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All.
And for this role, you’ll need these skills to knock it out of the dog park :
TECHNICAL SKILLS
6+ years of experience in eCommerce, with a deep focus on performance and growth marketing
Experience with paid search, paid social, display advertising, marketing partnerships, affiliates
Proven sales experience driving the distribution of products across the online retail space
Experience working with awareness driving marketing initiatives e.g. broadcast media
Experience managing agencies to drive optimal acquisition performance
Proven experience in creating and executing successful consumer-driven PR and influencer campaigns with a track record of executing digital communication strategies and tracking ROI analysis as a result
Experience working with creative teams to deliver world class marketing campaigns
Experience with analytics tools such as Google Analytics
Team player and comfortable working cross-functionally across varying levels
Able to work across multiple brands simultaneously and ruthlessly prioritise the most impactful tasks for growth
Highly analytical with proven ability to think strategically and draw conclusions to determine strategies based on data.
You are biased towards action and are a ’doer’’ with the ability to dial up as a strong strategic thinker
Knowledge and passion for pet care, connected health / fitness technology would be a plus
Proven success in a fast-paced environment with resilience in the face of evolving priorities
Experience leading collaborative projects that span multiple teams and disciplines
Excellent verbal, analytical, written, and organisational skills
LEADERSHIP COMPETENCIES
You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
You Learn at Pace : a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.
Role is based predominantly remotely with occasional travel to London offices where required.
