Senior Growth Marketing Lead
London, London, United Kingdom
6d ago


As part of our next phase of international expansion, Kinship is accelerating the growth of it’s portfolio of businesses in the UK and across the EU.

Today, we reach UK pet parents with our DNA testing product; Wisdom Panel and we plan to accelerate this business in 2022 with an emphasis on driving awareness, demand generation and customer acquisition.

To support our ambitious growth plans, we’re hiring a Senior Growth Marketing Lead to join the team who will be hyper focussed on achieving growth goals to help as many pet parents become total pros.

This role is a broad role and we’re looking for a well-rounded eCommerce focussed marketer who can support across multiple channels to deliver growth.

This is an amazing opportunity to join the team at the earliest stages. Since the team will be small initially, you must be someone that loves rolling up their sleeves.

This role will report to and work in partnership with the Head of UK as well as have engagement with our marketing, commerce, data, product, engineering and creative teams in the US.


Strategy & Planning

Work with the Head of UK to execute on growth marketing strategies

Support with the forecasting process and provide detailed assessment of market opportunities

Maintain the marketing plans for the full year, providing regular updates and ensure that all campaigns are managed on time and within budget

Performance marketing and eCommerce

Support day-to-day management of agency partners in key channels (paid search, paid social, affiliates, display) to deliver growth for our DTC business

Work with our retail partners (Amazon, Pet Retailers etc.) to achieve ambitious growth targets and drive meaningful distribution of our products

Support the development of impactful launch plans for new products in the UK and EU market

Support on the activation of strategic and acquisition based partnerships

Perform detailed reporting on performance, analyse data and extract key insights / next steps to optimise performance and meet business objectives

Support the efforts of the Mars ecosystem as a way for Kinship to accelerate scale in the UK and EU


As Kinship people, we have three pillars that set out how we aim to be in our everyday work, and in how we approach each other.

We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All.

And for this role, you’ll need these skills to knock it out of the dog park :


6+ years of experience in eCommerce, with a deep focus on performance and growth marketing

Experience with paid search, paid social, display advertising, marketing partnerships, affiliates

Proven sales experience driving the distribution of products across the online retail space

Experience working with awareness driving marketing initiatives e.g. broadcast media

Experience managing agencies to drive optimal acquisition performance

Proven experience in creating and executing successful consumer-driven PR and influencer campaigns with a track record of executing digital communication strategies and tracking ROI analysis as a result

Experience working with creative teams to deliver world class marketing campaigns

Experience with analytics tools such as Google Analytics

Team player and comfortable working cross-functionally across varying levels

Able to work across multiple brands simultaneously and ruthlessly prioritise the most impactful tasks for growth

Highly analytical with proven ability to think strategically and draw conclusions to determine strategies based on data.

You are biased towards action and are a ’doer’’ with the ability to dial up as a strong strategic thinker

Knowledge and passion for pet care, connected health / fitness technology would be a plus

Proven success in a fast-paced environment with resilience in the face of evolving priorities

Experience leading collaborative projects that span multiple teams and disciplines

Excellent verbal, analytical, written, and organisational skills


You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability

You Learn at Pace : a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned

You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.

Role is based predominantly remotely with occasional travel to London offices where required.

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