Head of Marketing
Capita plc
England , Hertfordshire
11d ago

Becoming a Head of Marketing with Capita Integrated Business solutions :

This role is for a Head of Marketing to join a successful and well respected business within Capita, that is enjoying an exciting period of transformation and growth.

This is a particularly exciting time for the business as it continues to build on its success. There are significant opportunities for the successful candidate to make their mark on the future success and direction of the business.

The Head of Marketing will join the departmental management team of an expanding and ambitious financial software and services organisation.

What you will do :

  • development and execution of creative and proactive brand and marketing strategies that will build product and service presence within existing and new markets
  • development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition, market positioning and awareness in near and long-term
  • development of go-to-market strategies that will generate market opportunities and revenue goals
  • market, trend analysis and competitive positioning
  • creation of thought leadership content for use within campaigns and ongoing ownership of that content
  • Establish a network and contacts within the finance industry i.e. CIPFA to effectively position and promote the CIBS brand
  • set up and optimise all digital performance channels for instance SEO, PPC, Paid Social, Affiliates, etc
  • Your experience will include :

  • Creation and execution of a successfully implemented marketing strategy
  • Experience in demand generation across multiple market verticals
  • Use of strategic marketing models to underpin achievement of strategic marketing and brand objectives
  • Experience in building Go to Market (GTM) strategies that generate measurable sales pipeline
  • Benchmarking against key competitors linking findings to refined GTM’s
  • Experience in creating new and / or revised propositions from key market offerings
  • Creative input and / or leadership on new market potential / propositions - continuously optimising the impact of marketing in generating leads and revenue for the business
  • Experience in building performance based marketing teams, creating and managing individuals to their KPI’s
  • Strategist able to evidence success in driving long-term outcomes
  • About Capita Integrated Business Solutions

    Capita Integrated Business Solutions has over 30 years’ experience in providing world-class financial software, e-procurement and bespoke solutions to service-

    centric organisations. Clients’ needs and expectations are at the forefront of what we do enabling organisations to achieve their financial and e-

    business strategies. Joining us, you’ll lead true transformational change through innovative software solutions.

    Capita Integrated Business Solutions are part of Capita Plc, the UK’s leading provider of business process management and integrated professional support service solutions.

    Through quality solutions, tailored to our customers’ needs, we’ve helped countless organisations unlock value and maximise their potential.

    With access to our range of unique and diverse opportunities, offering real career advancement and progression, we can unlock your potential too.

    What’s in it for you?

    At Capita, we believe an open, transparent working environment that encourages ingenuity and collaboration with colleagues, customers and clients is what makes us so effective at what we do.

    As well as a generous basic salary, we also give you 23 day’s holiday, company matched pension scheme and access to a variety of voluntary benefit options.

    These include a share save scheme, life assurance, holiday buy and many more designed to suit your own personal lifestyle, such as retail, health & wellbeing and leisure discounts.

    You’ll be joining a network of some of the most experienced, innovative and dedicated people in the country - the opportunities to learn new skills, develop in your career and grow and as we grow are almost endless.

    Our mission is to help you realise your potential whatever that means to you.

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