Programmatic Account Manager London, England
GroupM
London, England
2d ago

Position at m / SIX

Programmatic Account Manager

Who are m / SIX?

m / SIX are one of the worlds fastest-growing media planning & buying agencies, having doubled in size in the last two years.

Our international network now comprises over 40 offices across 3 continents.

We havea unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true best of both worlds advantage.

This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupMs market-leading pricing, data and technology assets.

As both The&Partnership and m / SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future.

This means solutions built bespoke for clients individual needs, inclusive of all necessary disciplines and working to one bottom line.

Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre.

These teams are often implanted directly within the client marketing teams : in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota / Lexus.

The impact of this has been transformational on our clients business.

As a direct outcome of this progressive & transformational agenda, m / SIX has one key ambition : to be the most important place in the careers of our people.

Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business.

We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.

Role Description

The Programmatic Business Manager will be responsible for the delivery all programmatic planning and campaign management, with the support of senior and junior members of the team working closely to create innovative solutions to answer client challenges.

The role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

Theres a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach, awareness and drive CPAs.

They are familiar with and have experience of programmatic tools, campaign delivery and participate actively in programmatic discussions with clients and internal teams, whilst also having proven knowledge and experience in Programmatic planning and DSP implementation.

The role offers the unique opportunity for individuals to gain valuable experience across each different stage of the media planning and buying process.

The successful candidate will have roles and responsibility across the strategy and planning stage, negotiating with suppliers, creating media plans, campaign set up, optimising delivery and reporting, all including a client facing element.

Whilst a large part of the role will working and operating in a DSP, there will also be times where the successful candidate will work directly with partners on a direct IO or managed service basis.

Role Responsibilities

The Programmatic Account Manager is the pivotal person within the programmatic team structure. They are the owners of campaign delivery, and ensure activity hits and surpasses performance expectations.

As the team members closest to the detail, they will be expected to communicate performance trends to the Programmatic BD and Head of, whilst also explaining and delegating responsibilities to the junior members of the team.

The Programmatic Account Manager role will lead on the booking and reconciling of campaigns, along with Execs, under the support of the Programmatic Business Director.

Implementation is key to this role, and an understanding of the channel is imperative in order to be able to translate the direction of the programmatic strategy from the Account Director.

The AM needs to be able turn this into an activation plan either with preferred managed suppliers or within the chosen DSP.

This also expands into technology outside of activation including trafficking and measurement.

As the team member with the most exposure to the different levels of the team, there is a responsibility to improve their own digital knowledge whilst also contributing to regular knowledge sharing sessions.

As such they develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape.

Introducing the clients :

First up is Discovery. Discovery are a brand new addition to the m / SIX Client roster. Having launched their new SVOD Streaming Service Discovery+ in late 2020 in the UK, they appointed m / SIX as their agency partner to supercharge their future growth across a number of Worldwide markets.

Discovery are an ambitious, dynamic, fast-paced organisation who have pivoted their business to focus on the future growth opportunities in the highly competitive streaming marketplace, taking on the likes of Netflix, Amazon, Disney+ and UK players such as Britbox and NowTV.

They chose m / SIX as their agency partner because we matched those values and we are now building out the team to deliver the Media approach which will help to fuel their growth.

The second client is Ocado, one of the fastest growing food retailers in the UK. For Ocado we work across a range of DSPs driving brand awareness, consideration and new customer acquisition.

After a successful 2020, Ocado have ambitious targets in 2021 and looking to capitalise on the change in consumer behaviour brought on by the events on the last 18 months.

Our job is to bring our pioneering spirit and energetic behaviour to their business and think of innovate ways which we can work with their team and rich first party data to achieve those ambitions.

In a short space of time, weve very quickly developed a valuable relationship with the client team and formed a collaborative working approach which will form the basis of our success.

Reporting into : Programmatic Business Director

Direct Reports Programmatic Account Executive

Core Competencies and skills required

  • History of activating campaigns across a range of channels, including display and video
  • Strong understanding of multiple demand side platforms and experience of activation within the platforms
  • Can traffic campaigns within ad servers, and understand analytics platforms
  • Able to contribute and lead client meetings, including weekly reporting calls
  • Ability to work collaboratively with key stakeholders across m / SIX and The & Partnership
  • Able to translate briefs from the planning team into activation plans
  • Experience of working with a community of planners and has a grasp of the planning process
  • Ensure efficiency and accuracy across day to day tasks
  • Carry out finance acumen duties across relevant clients
  • Strong project management skills and an efficient working style
  • Being an energetic, pioneering, and honest person who leads by example
  • What Success Looks Like :

  • Consistent delivery and hitting / surpassing targets and KPIs
  • Full accreditation across Google and Amazon platforms
  • Involvement in award winning work
  • Positive client reference scores
  • Growth of client investment within the programmatic channel
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