role within our Kingdom
Manage and run the Brand Tracker with monthly reporting.
Build ad-hoc analysis to further understand brand metrics, driver analysis and marketing effectiveness, working closely with our research partners.
Scope and deliver Campaign analysis to understand impact to business and brand metrics.
Design and deliver ad-hoc qualitative and quantitative projects to help inform business decision-making.
Act as an Insight consultant working with partners to formulate an Insights agenda for specific Games teams
Incorporate behavioural data and research, leveraging our internal understanding of players and their gaming habits and practices
Seek, test and adopt new methodologies that further improve the efficiency of the Player Insights team.
Work closely with the Player Insights lead to create and fine-tune market-wide and strategic studies that deliver opportunity identification.
Develop learnings by consolidation and syntheses across multiple data points and creation of thought’ pieces
Manage research relationships with external vendors and internal partners.
Develop capabilities and solutions that will give fast-turn-around insights using internal data.
Skills to create thrills
Relevant experience in a global consumer insights role with a good understanding of product development and marketing effectiveness.
Background in marketing research with knowledge of behavioural data.
Proven experience advising Product and Marketing teams in multiple functions and measurably improving business and marketing results through consumer insight.
Significant quantitative experience, ideally including regression analysis / modelling.
Extensive experience in consumer research with strong customer-facing consultative expertise.
Proficiency in all parts of the research (qualitative and quantitative) lifecycle, to include : briefing, recruitment, questionnaire / discussion guide design, analysis, synthesis of findings, communication of insights.
Excellent communication and presentation skills with the ability to build relationships across all levels of the business and with external agencies
A growth mind-set with a strong leadership attitude.
Ability to juggle multiple projects and priorities in a dynamic environment, whilst keeping a calm head
Comfortable working and communicating in a culturally diverse and international business.
Passionate about playing games
A great saga needs all sorts of heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great.
We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life.
Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people.
A great saga needs all sorts of heroes. And that’s it.
We’re Seriously Playful
Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun.
Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play.
Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.