Account Director - Customer Engagement
Ogilvy
London, UK
5d ago

Introduction to Ogilvy

At Ogilvy we make brands matter.We make them matter for years, for quarters and for right now.There is a prevailing wisdom or narrative that perhaps brands no longer matter as much in the era of micro-targeting, technology and perfect data.

But we believe that brands have never mattered more as navigation aids and beacons of trust for consumers.We are 1000 creative problem solvers working together to get to less ordinary answers to client’s challenges.

If that sounds like somewhere you want to be, read on

Your Role at Ogilvy

Our client is the world’s largest annual global sporting event, competing in 22 countries across 5 continents. They have over half a billion passionate fans supporting teams and athletes as they push the boundaries ofhuman performance and technological innovation.

Their mission is simple : create the greatest racing spectacle on the planet.

Our client is on a journey of business and digital transformation to modernise the fan offering and unlock the true value of the sport.

They have launched new and digital ways for fans to engage, including a live streaming service and gaming products like Fantasy and Esports.

Throughout the transformation, they re-focused their attention to the fans, rallying behind a simple mantra If it doesn’t serve the fan, it doesn’t serve our business .

What we do

Ogilvy was appointed as the client’s fan engagement agency in March 2018, just before the season started. Two weeks later we launched their first ever direct fan engagement programme for the first race.

That set the tone for what has been an incredible 3-year relationship, helping them on their journey of digital transformation and fan engagement.

We’ve built an a-grade team and way of working that can support the live and dynamic nature of a global sport. Given our audience are fans, not customers, we have had to establish an always-on, multichannel relationship fuelled by content and digital experiences that bring them closer to the sport they love.

For our client’s business, our responsibilities fall into three primary categories :

  • Grow the known and contactable fan base
  • Increase and deepen the intensity of fan engagement
  • Increase the value of the fans
  • Which requires a diverse, yet integrated Ogilvy team. Our services include, but are not limited to,experience planning, content strategy, data strategy, social and PR, UX, creative and production, campaign management and MarTech consultancy.

    We’re very proud of the relationship and what we’ve achieved with our client. It has delivered significant business value and has been highly recognised by the industry, picking up awards at the IPA, Effies, Marketing Society and DMA.

    The role

    We’re looking for an Account Director to join our team to help manage an ever-growing scope of work. We want a strategically minded individual, who will invest time in understanding our client’s business and will get hands-on in solving their challenges.

    They will play a pivotal role in coordinating and guiding an integratedOgilvy team to deliver clever thinking and effective creative solutions.

    They will be responsible for some of our most important projects in 2021 (and beyond), so we’re looking for someone that has high expectations of themself and the team.

    We need someone that can earn the trust of the client quickly, so they become the go-to’ for all things on projects.

    It is a fast-paced account. Our product is live and often unpredictable, with constantly evolving stories and events to respond to.

    To really serve the fan, we had to build an engagement programme (and Ogilvy team) that could react to the story of the moment.

    So, we’re looking for an individual that can thrive in this environment comfortable with unpredictability, navigating and managing change, making smart decision on the run and guiding the team and client to the best possible outcomes.

    Much of our growth over the last 3 years has been achieved by consultative selling. So, we’re looking for someone who is experienced at identifying growth opportunities big and small and has a considered approach to realising these opportunities.

    This role will be supported by a strong and established account and project management team, as well as craft specialists to guide the direction of the account.

    Desired qualities and capabilities :

  • Experience leading a multi-discipline agency team, being the go-to’ for client and internal team
  • Specialism in customer / fan engagement, including acquisition, in-life and retention
  • Be an omni-channel thinker. Experiencedselling and delivering digital comms, content and experiences
  • Experience with sports and entertainment brands is valued, but not mandatory
  • Have high standards and hold the team (and yourself) accountable
  • You obsess over the detail and are always thinking ahead to anticipate and managechange
  • Be personable and a strong communicator to influence client and team decisions
  • Have the ability and appetite to help grow the account - supportingthe business lead and create growth opportunities through strategic recommendations
  • Love what you do and be a good, fun person to work with
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