Email Marketing Specialist
Randstad Sourceright
Elstree, England, UK
6d ago

Randstad Sourceright; where technology innovation and our exceptional human touch make us the market leader in Global Recruitment Outsourcing.

The global talent marketing team contributes to the employer branding and media & digital transformation of our company and clients.

Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures.

We pride ourselves on working in a flexible environment with clear responsibilities and outputs while encouraging innovative and creative ideas from all team members.

Overall, our goal is to help our clients hire more talent in a fast and cost-effective way.

The Email Marketing Specialist is part of a growing team focused on the strategic outcome of driving talent interactions that ultimately influence the candidate journey.

The Specialist will be responsible for the automation and delivery of marketing content across email and text, as defined by the CRM and Marketing Automation Manager.

You will be responsible for

  • creating audience segmentation and targeting for each project
  • having a good understanding of the candidate experience from signing in to redeploying
  • sending relevant and impactful content to the right people at the right time
  • maintaining dashboards and tracking performance metrics to ensure that marketing and business decision-makers get the right insights they need to develop increasingly better-performing campaigns
  • building emails and automation campaigns to support talent sourcing initiatives
  • building lists for audience segmentation based on complex data structures
  • optimising campaigns via database segmentation based on performance
  • building campaign reports by exporting data
  • The successful candidate MUST have

  • experience in email marketing and of emailing platforms
  • the ability to learn new automation platforms including Iterable, SendGrid and Twilio
  • some basic knowledge of HTML coding to be able to read and amend data
  • be able to multitask and work within a volume campaign environmen t
  • In return you will receive

  • opportunity to work with a world class recruitment business with leading technology, tools and innovation which allow our teams to focus on the human side of recruitment and provide a first class experience to both our clients and our candidates
  • excellent benefits package including holidays which can be bought and sold and a competitive share scheme
  • flexible working, ability to work from home mixed with onsite client presence.
  • Please apply today to join our world class team.

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