Job Overview
We’re looking for an Econometrician to join our Business Science team and help deliver marketing analytics projects for some of our UK and global clients.
As the Econometrician you will work across all areas of an econometric projects - mostly focusing on Market Mix Modelling.
This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief.
You will have the opportunity to working closely with clients and various account groups within the agency, helping to action our findings.
Who does the role report into?
This role reports to the Business Science Manager or Associate Director.
What are the 3 best things about the job?
You’ll be part of Business Science team, a team of 45+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients.
You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business.
You will benefit from our extensive training programme, covering the range of analytical tools and techniques.
What are the measures of success?
Full responsibility for data processing on own projects
Be responsible for the processing of data to be used in analysis, ensuring appropriate error checks are in place
Take responsibility for querying data with data providers and escalating to line manager if needed
Once processed and checked, store it in a clear, logical and appropriate place
Start to identify and implement ways we can automate data processes, using R
Supporting the team in client analysis
Identify important trends in the data used and suggest hypotheses of impacts
Summarise this for internal stakeholders, highlighting key takeout’s
Responsible for updating existing Eviews work files, or building them if new eviews files are needed, with minimal manager support
Update existing models with additional data with minimal manager support
Generate new models with support from your line manager
Produce technically sound and intuitive models, with minimal support from manager
Be able to clearly explain and justify all the variables in the models
Know when to balance statistical robustness with intuitive sense
Create and interpret curves and understand how they are used for optimisation, with manager support
Update Comms Tracker with support from line manager
Efficient use of all macros within Eviews
Suggest insights from model results
Support reporting of client analysis
Produce sections of a client presentations as requested and begin to suggest new content
Generate the data and charts required to populate a presentation, fully formatted, with data checked
Write storytelling, insight led headlines
Check for errors or inconsistencies in the results. Highlight to line manager and resolve
Confidently and clearly present sections of a presentation to the client and to internal teams
Play an active role in client meetings, following discussion, taking notes / actions and contributing where relevant
Be responsible for compiling and distributing contact reports after client meetings and for following up on all actions
Be responsible for all project wrap up information e.g. providing case studies and updating Benchmarks system
Gain presenting experience by presenting in team meetings or Bring Your Tea sessions
Supporting colleagues, wider teams and building relationships
Respond to ad-hoc requests from planners, as directed by manager
Build and maintain relationships with the internal client teams
Share case studies with agency and colleagues when requested
Business Science knowledge
Ability to explain each tool in the Business Science Toolbox
Continue to increase media knowledge and intuition
Keep up to date with developments in modelling for other clients and across the wider industry
Provide basic guidance for Graduate Econometricians in the team
What would you expect to achieve in the first 3 months?
Gained a full and thorough understanding of your clients’ projects, particularly data sources and structure
Established data processing and checking routines on your client’s projects
Gained a full understanding of project deliverables and contributed to data validation and client analysis reporting at various stages of the project
What will you need?
An understanding / education equivalent to that obtained via a degree in Economics, Maths or Statistics is required to be able to perform the role
Practical work experience of time series econometrics in the media or marketing industry
The ability to convert analysis into real world actionable solutions
Client-facing skills, with the ability to explain complex analysis in simple terms
Knowledge of Excel, common econometrics packages and PowerPoint
Knowledge of Market Mix Modelling is essential
Knowledge of Eviews, VBA, R and other programming languages 
