Employer Brand & Recruitment Marketing Associate
London , GB
4d ago


The AWS Talent Acquisition (Employer Brand) team is seeking a marketing associate who will join a global team of employer brand marketers responsible for attracting and engaging top talent in EMEA.

This person will develop and implement marketing strategies and programs to acquire candidates across digital and social platforms across 32 EMEA countries.

This person is also responsible for driving recruiter and hiring leader engagement for the existing candidate brand.

The marketing associate role requires a digital-native mindset; with proficiency in online platforms, channels and tools such as CMS, CRM, social media scheduling and analytics reporting suites.

The ideal candidate will have a passion for analysing data and drawing conclusions, the ability to guide indirect and matrixed resources, and an intense curiosity about the future of how jobseekers look for their next career.

Key Responsibilities

Marketing Strategy & Campaigns

  • In partnership with key internal stakeholders, manage and evolve AWS’s recruitment marketing strategy to support segmentation efforts across priority target groups in key geographies and candidate groups.
  • Work with other employer brand practitioners and a creative support to successfully develop unique, scalable marketing tools and assets that will improve recruiter efficiency and enable more effective targeting and conversion of passive candidates.
  • Manage EMEA reporting dashboards for cross-channel digital campaigns, regularly reporting on performance and uncovering insights that help optimize the digital content strategy.
  • Enhance candidate experience by using candidate research and performance metrics to develop new means of communication.
  • Work closely with PR and other internal teams to bring employee stories to life for external candidates.
  • Prioritize opportunities to extend the employer brand team’s reach across the candidate journey, beyond attraction and discovery.
  • Develop and implement media test plans to increase learning, optimize performance and maximize marketing investments.
  • Manage the recruitment marketing media budget.
  • Basic qualifications

  • Bachelor’s degree marketing or communications-related field
  • Proven record of driving results and innovation in a marketing-related role
  • Strong record of utilizing analytical skills to inform program design and development
  • Understanding of the digital space including social media and how it impacts the jobseeker’s recruitment experience

    Preferred qualifications

  • This position requires exceptional marketing and strategic thinking skills as well as strong cross-functional influencing and communication skills.
  • The ideal candidate should thrive in a fast-paced environment and have a roll up your sleeves mentality.

  • Outstanding influencing, matrix management and partner management skills necessary to build strong relationships
  • Superior leadership skills and ability to mobilize, drive and direct resources across the organization with and without direct reporting lines
  • Comfort in an ambiguous, fast-paced and rapidly changing environment
  • Amazon Web Services is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

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