SEO Analyst
Spotlight Sports Group
London, England, United Kingdom
4d ago


Spotlight Sports Group is a media company which focuses on horse racing, greyhounds, football and sports betting. The company owns Racing Post, ICS-digital, ICS-translate and Apsley Group.

The group publishes Racing Post, a daily national newspaper and runs multiple award-winning websites and apps. Our global B2B division provides a range of content services across bespoke news content, live sports data, video partnerships and much more.

Job Purpose

This role will be situated in the Performance Marketing team at Spotlight Sports Group. The role will support both the content and technical SEO strategies across our brands.

As the SEO Analyst, you will be working closely with the SEO Team as well as Editorial and Product teams to analyse, identify growth opportunities and to manage SEO initiatives.

Key accountabilities :

  • Monitor and analyse organic search traffic across our core products on a daily and weekly basis to identify trends, SEO growth opportunities as well as issues
  • Making data-led SEO recommendations in a clear and understandable way to help support business decisions
  • Provide event specific insights by collating and analysing large data sets of internal and external tools and making recommendations to the SEO and product teams to drive more search traffic
  • Carry out in-depth competitor analysis, topical and link landscape analysis to advise on the best commercial outreach opportunities
  • Reporting on key performance indicators for organic search
  • Support Technical SEO audits and provide competitor insights on latest SEO implementations
  • Keeping up to date on the latest algorithm updates, new tools and best SEO practices
  • Maintain weekly and monthly performance reports on overall KPIs, explaining variance and seasonality against core performance
  • Create data-led business projections to forecast traffic levels that help support business decisions
  • Requirements

  • Previous experience in an SEO role
  • Strong understanding of SEO principles and techniques
  • Up-to-date with the latest SEO trends and best practice
  • Understanding of technical SEO and CRO and their importance
  • Experience working with platforms such as Google Search Console, Google Analytics and Excel is a must
  • Proven track record of managing KPIs and ROI effectively with the ability to analyse results, identify and explain any variance from targets
  • Familiar working in a fast-paced environment
  • Ability to own projects end-to-end and clearly plan and communicate with stakeholders
  • Desirable

  • Experience in using platforms such as SEMrush, Screamingfrog, Ahrefs, Majestic and Botify
  • Excellent communication skills and comfortable presenting to an audience
  • Strong knowledge of both domestic and international sports
  • Knowledge of ASO and experience with working on mobile app submissions
  • Benefits

    The position will come with a competitive salary, bonus, 25 days holiday, Private Healthcare and a great pension. We also give you your birthday off.

    We think we have an amazing working environment and culture and hope you will do too.

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