Marketing Manager - B2B
Trainline
London
3d ago

Trainline is an innovative, tech business with a mission to make travel as simple, seamless and affordable as possible. We’re proud to be Europe’s leading independent train and coach platform and rank among the highest-

rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond .

That’s more than £3.2 billion in ticket sales annually, and over 80 million visits to our apps and websites each month. Our culture is central to our success .

We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality.

It’s this sense of pace , innovating and improving pretty much everything we do, that makes Trainline so exciting and unique -

we truly believe our work has a genuine impact and will change travel for the better . Purpose of the Role The Marketing Manager is responsible for building and managing the corporate identity of a fast-

growing segment of Trainline.We’re looking for an ambitious, data-driven, and creative marketer to own and drive the brand and content strategy for Trainline’s B2B Business unit, Trainline for Business.

We offer a suite of tools for companies of all sizes to manage business travel and white label technology solutions for Train Operating Companies.

This role will work closely with internal (Product, Content, UX / Design) and external (agency) teams, to scale a fast-growing segment of the business.

You will report into the Head of Growth Strategy and have responsibility for all facets of the marketing strategy from website design and build to driving demand generation.

This is a fantastic opportunity for a candidate with experience of building a brand and marketing strategy from the ground up, and wants to take on the responsibility of owning and delivering to ambitious business growth objectives.

Key Responsibilities The B2B Marketing Manager will take ownership, develop, and drive a brand and content strategy for Trainline for Business.

Your experience and our customer insights will guide you on creating an effective plan and process to drive brand awareness and customer acquisition.

You are a data driven growth marketer with a passion to understand the market, customers and competition.· Own and improve Trainline for Business website· Influence B2B content strategy and execution· Own and improve the customer value proposition messaging across all channels· Work with internal (CRM, design, product, legal, analytics) and external (agency) to drive timely execution· Conduct channel optimization and testing direct mail, email, newsletter, partner, events etc.

  • Explore and execute partner campaigns that can amplify demand generation· Work cross functionally with the Sales team to create a detailed demand generation plan that is scalable and affordable· Measure, iterate, improve constantly.
  • Knowledge & Experience · Excellent written and verbal communication skills· Excellent marketing campaign management and delivery skills· Proven marketing experience, preferably within an eCommerce or SaaS business· Ability to manage target expectations and report on KPI’s· Basic html / CSS skills to optimise emails and landing pages is advantageous Person Specification · Hands-

    on self-starter with the combination of analytic and commercial skills to figure out what needs doing and then doing it· Strong influencing skills and the ability to inspire confidence at the most senior level· Analytical thinker with a demonstrably broad business perspective· Displays energy, creativity and innovation· Results-

    focused· Able to deliver under pressure· Comfortable working in a fast-changing environment; appetite and motivation to raise the gameWe value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are.

    We encourage everybody to play a part in changing the way people travel across the world.

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