General Summary :
The role of the Insights department is to convert viewing data, analytics, consumer & market research into concise insights and strategic recommendations that provide Discovery Networks UK with competitive advantage.
This role works closely with the VP Planning & Insights and other members of the Insights team to support multiple departments across Discovery UK by producing high quality, actionable reports and insights that provide the business with a complete understanding of the discovery+ user, and provide an in-depth understanding of the UK VOD market.
Key Responsibilities :
Provide detailed performance reporting on Discovery’s UK D2C (direct to consumer) products and communicate key insights to teams across the business.
Use analytics tools (e.g. Adobe Analytics), central reporting tools & dashboards, and other data sources to provide a clear view on what is driving performance for discovery+.
Fully exploit available TV, and digital data and blend with other research tools to reveal more about our users and their content choices and behavior.
Provide the discovery+ planning team with clear, actionable information to help grow our user base & drive consumption.
Present reports / reviews to senior stakeholders distilling the key insights.
Work with the central analytics team to align on best practice, and keep up with implementation & product developments.
Respond to ad-hoc insight requests with customised deliverables and recommendations.
Directly manage a Digital Insight Analyst defining priorities, and managing workload.
Support commercial teams and help develop compelling sales presentations for our D2C products making use of all available research tools.
Use third party research providers & tools to provide a comprehensive view of the market and our users.
At least 5 years’ experience working within the digital / media industry (either within a broadcaster or a company with a strong D2C presence).
Enjoy digital research, understand the wider D2C market & how it fits into the broader media ecosystem.
Experience working with either Adobe Analytics or Google Analytics with strong experience of creating custom segments & automating reports using report builder.
Strong grasp of digital metrics across long & short form content
Ability to plan & prioritise workload, and drive results.
Ability to work with diverse, cross-functional, global teams.
Ability to develop relationships within a complex matrix structure.
Proven project management skills and an ability to lead others and work across departments.
Experience of using & building dashboards in either Tableau or PowerBI.
A solid understanding of the issues shaping the UK D2C market.
Good knowledge of computer Microsoft & Google software packages, (e.g. Microsoft Excel, Sheets, PowerPoint).
Strong analytical skills and excellent attention to detail.
Ability to work effectively as part of a team.