Insights Manager- DTC
Discovery
London, GB
5d ago

General Summary :

The role of the Insights department is to convert viewing data, analytics, consumer & market research into concise insights and strategic recommendations that provide Discovery Networks UK with competitive advantage.

This role works closely with the VP Planning & Insights and other members of the Insights team to support multiple departments across Discovery UK by producing high quality, actionable reports and insights that provide the business with a complete understanding of the discovery+ user, and provide an in-depth understanding of the UK VOD market.

Key Responsibilities :

  • Provide detailed performance reporting on Discovery’s UK D2C (direct to consumer) products and communicate key insights to teams across the business.
  • Use analytics tools (e.g. Adobe Analytics), central reporting tools & dashboards, and other data sources to provide a clear view on what is driving performance for discovery+.
  • Fully exploit available TV, and digital data and blend with other research tools to reveal more about our users and their content choices and behavior.
  • Provide the discovery+ planning team with clear, actionable information to help grow our user base & drive consumption.
  • Present reports / reviews to senior stakeholders distilling the key insights.
  • Work with the central analytics team to align on best practice, and keep up with implementation & product developments.
  • Respond to ad-hoc insight requests with customised deliverables and recommendations.
  • Directly manage a Digital Insight Analyst defining priorities, and managing workload.
  • Support commercial teams and help develop compelling sales presentations for our D2C products making use of all available research tools.
  • Use third party research providers & tools to provide a comprehensive view of the market and our users.
  • Requirements :

  • At least 5 years’ experience working within the digital / media industry (either within a broadcaster or a company with a strong D2C presence).
  • Enjoy digital research, understand the wider D2C market & how it fits into the broader media ecosystem.
  • Experience working with either Adobe Analytics or Google Analytics with strong experience of creating custom segments & automating reports using report builder.
  • Strong grasp of digital metrics across long & short form content
  • Ability to plan & prioritise workload, and drive results.
  • Ability to work with diverse, cross-functional, global teams.
  • Ability to develop relationships within a complex matrix structure.
  • Proven project management skills and an ability to lead others and work across departments.
  • Experience of using & building dashboards in either Tableau or PowerBI.
  • A solid understanding of the issues shaping the UK D2C market.
  • Good knowledge of computer Microsoft & Google software packages, (e.g. Microsoft Excel, Sheets, PowerPoint).
  • Strong analytical skills and excellent attention to detail.
  • Ability to work effectively as part of a team.
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