B2B Communications Lead, Europe
TikTok
London
2h ago

ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

We are looking for an experienced communications leader to join our Global B2B Communications team supporting communications programs for business and marketing industry audiences in Europe.

Working closely with the regional EU communications lead, sales / marketing leaders across key markets in EU and strategic partnerships teams, this role will be critical in establishing our business positioning and leading partner engagement initiatives in EU.

Our B2B Communications Lead, EU will spearhead initiatives to help brands tap into the TikTok platform and discover exciting opportunities to engage with the community in EU.

They will steward media strategies for B2B audiences, work cross-functionally and collaboratively with the Consumer, Content, Product and Revenue business units to drive our business narratives and be passionate about inspiring creativity and joy among our marketing partners in EU.

Responsibilities : - Lead B2B communications efforts across EU, and be the first point of contact for the commercial and partnerships teams in the region at an EU level.

  • Lead, develop and execute B2B communications strategy and programs for TikTok’s partnerships team across EU working closely with the global comms market leads.
  • Build awareness of our partnerships and products through media and industry-facing initiatives that articulate our mission, values and technology in EU.
  • Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision.
  • Build close relationships with / and provide regular communications counsel to the leadership of the EU sales, business marketing, partnership and PSO teams.
  • Partner with cross-functional teams across EU to deliver compelling and impactful events for our clients and business stakeholders, and coach company spokespeople for press engagements.
  • Develop and execute press strategies, messaging, and communications guidance related to our commercial offerings and strategic partnerships for large customers and small / medium-sized businesses across all aspects such as products, measurement, creative lab, and research.
  • In partnership with market comms leads in EU, handle inbound press inquiries and interact with media on a range of issues.
  • Train and advise EU spokespeople for media interviews, press conferences and presentations.Qualifications- Fluent in English (speaking and writing).
  • Excellent written communications skills.- Bachelor’s degree or higher. 8+ years’ relevant working experience, experience in corporate communications, agency or journalism is preferred.
  • An excellent communicator who can successfully build relationships with key stakeholders both internally and externally.
  • A team player who can lead projects and strong project management skills - Experience working in social media, Internet, Technology companies.
  • Experience working in cross-border, multi-cultural environment is preferred. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
  • Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

    To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

    We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.

    We are passionate about this and hope you are too.

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