Chief Marketing Officer
DMGT
London, UK
4d ago

Who are we?

Cudoni is the easiest way for busy people to buy and sell unwanted luxury goods and fashion.

Our premium offering is tailored to suit those who are time-poor, and our clients expect only the best user experience around.

You can expect to work directly with luxury brands, high net worth individuals, and high-end retailers.

Why join us?

  • This is an excellent opportunity to work in a hands-on role with a heavily funded start-up that is rapidly growing. You can expect quick career progression as we scale if you’re able to deliver results.
  • We have an award-winning founder and team, and our investors have built some of the biggest brands on the planet (Charles Tyrwhitt, Capital One, Vita Coco, Daily Mail etc.
  • We were recently ranked the 3rd hottest’ startup in the UK in the 2020 Startups 100 list.

  • We have been featured extensively in national and global media, from Vogue and The Sunday Times Style, through to The Times, Telegraph, Esquire, Startups.
  • co.uk and Country & Townhouse. You can expect great exposure whilst you’re with us.

  • We have been through four incubator and accelerator programs; the last of which is recognised as being one of Europe’s top three.
  • Most importantly, we’re an exciting place to work. We like to mix in drinks, and laughs with hard-work and results. There is never a dull moment in our office (and we have a table tennis table!).
  • What’s the role?

    The Chief Marketing Officer will oversee and spearhead all of Cudoni’s marketing efforts. The CMO’s primary goal is to ensure that sales, retention and growth goals are met or exceeded.

    He / she will be accountable for building and driving an A+ team and helping achieve corporate revenue and profit goals.

    The CMO will work closely with the Executive Leadership team, as well as the Sales and Product teams, to craft brand positioning and initiate campaigns to meet sales goals.

    This includes creating and communicating the value of Cudoni across the industry and beyond.

    What responsibilities can you expect?

    Budget Management

  • Oversight and accountability for the entirety of the marketing and media budget.
  • Strategy and direction

  • Leading marketing strategy across the business, working with key stakeholders. Ultimate accountability for success of marketing / growth function.
  • Informing insight and direction through a combination of prior experience, data insight and innovation strategies.
  • Ensuring external communications align with the Cudoni brand.
  • Utilising industry connections where relevant.
  • Increasing brand equity by acting as the chief storyteller for the brand.
  • Product

  • Working with the CTO on informing product strategy through both creative and data driven insight.
  • Work with the CTO to improve conversion rate across the entire digital product spectrum.
  • Defining and inputting on all brand touchpoints to further develop brand strategy; from product packaging through to website.
  • Contributing to the top-line business CRM strategy in partnership with our Head of Customer, with ultimate responsibility for the marketing customer-centricity strategy.
  • Developing marketing capability to improve customer data and insight, with a view to lowering acquisition and retention costs.
  • Team

  • Building and managing a marketing team. Covering acquisition, retention and marcomms functions, both internally and externally.
  • Overseeing press functions and working directly with the media team at the Daily Mail Group.
  • Scoping and implementing KPIs across all functions.
  • Providing regular reports and updates to senior management and the wider team on strategy and progress on tangible deliverables.
  • What skills and qualities do we require?

  • Bachelor’s degree in marketing, communications, or relevant discipline; MBA preferred but not essential.
  • 10+ plus years marketing experience; experience in senior management or executive positions in various businesses and industries.
  • Experience in a high growth startup through funding rounds post-Series A is a plus.

  • Proven track-record in building brand awareness and recognition.
  • Metric driven and have the ability to draw insight from complex marketing data.
  • Excellent collaborator with roll up your sleeves management approach.
  • Outstanding organisational, communication, interpersonal, relationship building skills.
  • Works well under pressure, can handle and delegate workload effectively.
  • Experience working cross-functionally to ensure marketing programs are in-line with company objectives.
  • Customer-centric approach; keen ability to identify and meet customer needs.
  • Strong creative skills and ability to innovate.
  • Ability to lead by example and inspire confidence.
  • Budget management experience.
  • What can you expect at Cudoni?

  • A competitive salary
  • Shares in the business
  • A very sociable and interactive office environment
  • Regular team activities and away-days
  • Highly qualified and ambitious teammates
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