Creative Strategist
Hill+Knowlton Strategies
London, United Kingdom
23h ago


Position at Hill+Knowlton Strategies

Role : Creative Strategist / Creative Strategy Director Location : LondonDate : June 2021

What we’re looking for

  • We’re hiring for our growing creative strategy community and need an experienced planner to join a unique kind of department;
  • our Innovation + Creative Hub where an uncommon blend of specialists collaborate at the heart of our agency and work across an enviable client list of global brands.

    The role is perfect for a creative and strategic thinker who can craft insights and build strategies which lead to ideas that command attention, shift perception and change behavior.

    They will work concurrently with communications teams and specialists in creative, content, media, data and digital specialists with behavioural scientists.

    So if you think differently, love to challenge, interrogate the goals and objectives of a client’s brief and have sound insights that spark great work, we want to hear from you.

    Here’s what you’ll be doing :

  • Serving as the creative strategy brain power across the agency’s most significant creative opportunities
  • Research : Whether through primary or secondary, knowing what questions and hypotheses will get you to the stickiest insights is crucial.
  • You’ll often partner with our Behavioural Science and Data specialists, so should know how to provide a sharp research brief and / or be able to dive in alongside them and help where needed.

  • Insight development : You’ll learn our process and become a master of it especially in the realm of insights. You should have experience in writing fresh insights based on research, industry knowledge, human behavior and other stimuli that lead to great work.
  • Ideation : Our Creative Strategists bridge the distance between strategy and creative and are able come up with platforms, campaigns, tactics, messaging as part of their contribution.
  • New Business : You’ll have experience in leading strategies that make for winning pitch proposals.
  • What you’ll need to get here :

  • Strategic foundations with a heavy creative lean
  • Agile enough to work across several accounts / brands at the same time; from corporate to consumer
  • Persistent and vocal, not afraid to speak up and give a POV
  • Highly collaborative but also okay to fly solo
  • Even if you haven’t worked in PR before you’ll need a nose for earned first thinking and ideas that travel beyond channels
  • A culture-first thinker with a passion for exploring the world around us and how people, brands and business interact with it
  • Stellar writing and presentation skills to write up an approach, insights, or creative frameworks easily and should be able to present comfortably to senior internal teams as well as clients.
  • A creative spirit that can be applied to any kind of brief
  • Ability to nurture junior talent
  • Background to the role :

    Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

    We believe economic, social and political headwinds of today are stronger than ever, and we need better agility, greater resiliency and more specialized communications strategies to navigate them.

    The role of our clients has grown more complex, and many of the challenges they manage now overlap and intersect in unprecedented ways.

    As they seek to build and protect reputation, manage risk, and deliver growth across their brand and corporations, they are looking for a new kind of partner.

    One that can work with them in new ways, one that understands and reflects the challenges they face One that can empower a new era of commercial growth and value in their business.

    Always in Beta. Our client obsession means constantly evolving new products + services.

  • At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time;
  • whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

    We have a very clear blueprint and process to applying our creativity across our business and across our Innovation + Creative hubs.

    What we call Applied Creativity. As part of the process, we have clear seven-step data and insight-led process. It runs from the brief, audience mapping, the development of insights leading to an actionable cause and story arcs across different audience types (from regulatory, investor, consumer to government) and then onto the development of content + publishing strategies and iterative measurement system.

    This process is applied consistently through the agency, across countries, sectors and teams; when everyone’s applying it, it becomes very powerful.

    Concurrent working along with a shared language and a shared approach leads to an easily shared understanding of problems and opportunities and the ability to apply creativity effectively.

    In addition to our I+C hubs we also have global network of 18 Studios supporting our business with design and production expertise.

    As an Equal Opportunity Employer, Hill+Knowlton Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.

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