Public Relations Professionals

Dundee and Angus College

Dundee, Scotland, GB

15h ago

Core Tasks

Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.

Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.

Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material.

Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.

Skills

Writing : Communicating effectively in writing as appropriate for the needs of the audience.

Monitoring : Monitoring / Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Speaking : Talking to others to convey information effectively.

Active Learning : Understanding the implications of new information for both current and future problem-solving and decision-making.

Reading Comprehension : Understanding written sentences and paragraphs in work related documents.

Critical Thinking : Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Learning Strategies : Selecting and using training / instructional methods and procedures appropriate for the situation when learning or teaching new things.

Active Listening : Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Knowledge

Sales and Marketing : Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service : Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

English Language : Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media : Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Administration and Management : Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

Clerical : Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Computers and Electronics : Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

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