Public Relations Professionals
Dundee and Angus College
Dundee, Scotland, GB
15h ago

Core Tasks

  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.
  • Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material.
  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.
  • Skills

  • Writing : Communicating effectively in writing as appropriate for the needs of the audience.
  • Monitoring : Monitoring / Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Speaking : Talking to others to convey information effectively.
  • Active Learning : Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Reading Comprehension : Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking : Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Learning Strategies : Selecting and using training / instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Active Listening : Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Knowledge

  • Sales and Marketing : Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service : Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language : Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media : Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Administration and Management : Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
  • Clerical : Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Computers and Electronics : Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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