Senior Business Development Manager
London, United Kingdom
6d ago


As Senior Business Development Manager- Airlines / Cockpit, you will further expand, develop, and grow SITA's presence and market share in the European market in 2022 and beyond.

You will be accountable for working closely with the entire Commercial and Marketing organization as well as all other internal and external stakeholders to understand the specifics of the market, ensure adequacy between market requirements and the products and lastly, ensure competitiveness of the proposals.

Reporting to the VP Commercial Europe, Middle East & Africa, you will be a part of the Aircraft Commercial EURO Team responsible for helping airlines realize the full potential of the connected aircraft

The world is changing. Are you ready to define with future of travel with us?

What you will do

  • The primary role of the Senior Manager Business Development & Sales is that of the traditional hunter type’ business development person.
  • The role works closely with the airlines and the SITA Account managers in order to promote and sell our Products & Services.

  • In addition, the Business Development & Sales Manager needs to work closely with the entire Commercial and Marketing organization as well as all other internal and external stakeholders to understand the specifics of the market, ensure adequacy between market requirements and the products and lastly, ensure the competitiveness of the proposals.
  • Recognizing the evolution of the way airlines and OEM’s are buying services, this role is more about selling complex and integrated solutions than it is about selling standalone products.
  • Developing winning sales strategies in coordination with VP Commercial and the other SFA Business Development team members for all assigned accounts.
  • In conjunction with the SITA Account Manager community, securing airline accounts, define commercial propositions (RFP & non-solicited) and drive growth and revenues of the assigned accounts.
  • Promoting the SFA value propositions through appropriate engagements with target customers.
  • Managing the sales from prospecting to closing, including obtaining the necessary internal approvals
  • Developing and understanding the customer's requirements, business environment.
  • Identifying competition and competitive actions within the assigned accounts
  • Deliver annual sales and revenue targets
  • Who you are

  • You have academic Qualification in Sales, Business, International Business or equivalent experience
  • Having complementary training or academic qualifications in airline operations and / or digitalization would be a great advantage.
  • You have ideally 5 years or more of experience in the aviation industry selling to airline customers specifically to Flight Operations
  • You have proven successful experience in Business development and sales of complex deals with track record of achieving / exceeding sales targets.
  • You have an eexisting network of relationships with UK and European airlines at management level
  • You have proven experience in multi-country and multi-cultural organizations
  • You possess in-depth understanding of Application based selling
  • Familiar with emerging trends in process re-engineering & digitalization
  • Having the knowledge of aircraft communications (ACARS) via VHF / Satellites and cockpit applications would be a great advantage.
  • Having any pilot experience will be a big advantage
  • You have strong negotiation, communication & presentation skills.
  • You have strong cultural sensitivity & teamwork skills
  • You are a native English speaker and an you speak any additional language (Spanish / French / German) is a strong plus
  • You have the willingness to travel extensively
  • What we offer

    SITA is a place of change and constant improvement, where we're always pushing ourselves to find better ways of doing things : smarter, quicker, easier, for us and our customers and for their customers too.

    Our values underpin everything we do at SITA.

    And we offer all the good stuff you’d expect like holidays, bonus, flexible benefits, medical policy, pension plan and access to world class learning.

    Welcome to SITA

    SITA is the world’s leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry.

    We apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport.

    We design, build, and support technology solutions all with one vision to create easy air travel every step of the way. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe.

    Are you ready to explore the opportunities?

    In case of issues with uploading your CV or accessing the application system, please contact us careers


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