Copywriter
UserTesting
Edinburgh, Scotland, U.K.
5d ago

About us :

User Testing enables every organization to deliver the best customer experience powered by human insight. With User Testing’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed

business demands.

More than 35,000 companies, including more than half of the top 100 brands in the world, have adopted UserTesting to build better products, make more informed business decisions, and deliver amazing experiences based on customer insights.

Backed by Accel and OpenView, UserTesting is headquartered in San Francisco, California with offices in Atlanta, Georgia, Oslo and Edinburgh.

The Opportunity :

As a copywriter in the self-service growth team you’ll be responsible for writing engaging content and copy that increases conversions and reduces churn through personalised and automated emails, landing pages, ads and more.

You’ll also make sure that we’re maintaining brand consistency across all channels you’re in charge of.

Copywriter Responsibilities :

Write and optimise copy for email onboarding

Write and optimise copy for landing pages

Help user test and A / B test the copy in all of the above

Collaborate with Designers to enrich copy with visual aids, like images and charts

Coordinate translation of all copy you create with the internationalization team

Use SEO practices to optimize content

Interview customers to generate creative ideas for the email funnel

What we’re looking for :

Excellent writing and editing skills, with a keen eye for detail

Experience with email funnels and onboarding copy

Ability to write creative copy both for large pieces of content (e.g. long-form content

on landing pages) and shorter text (e.g. short emails or ads) as well as microcopy

e.g. CTAs)

A portfolio of published content showcasing your skillset

Bonus points if you...

Previously worked in a B2B SaaS company

Speak multiple languages

Have experience working with localisation of content

Have UX / design experience

Why you’ll love working at UserTesting :

We’re honoured to be named a 2020 Inc. Best Workplace. Joining UserTesting means being part of a passionate team focused on transforming the way companies learn about their users.

Founded in 2007 and backed by Accel and OpenView, UserTesting is headquartered in San Francisco with offices in Atlanta and Edinburgh.

To learn more about our team, culture, and customers, check out our careers page, company blog, and press / awards. Besides a great work environment and the opportunity to change the world we’re also growing fast join us!

We embrace and enhance UserTesting’s core principles : #GetBetter #DriveResults #CustomersFirst #BeKind #KeepItSimple.

Along with your application, please submit a portfolio, screenshots or links to your published or unpublished work.

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