Job Description :
We have an exciting opportunity for an experienced product marketer to join our business as a Product Marketing Manager.
You will lead the current state of the ITIL product portfolio, by leading the creation and execution of the annual Marketing Plan and the design of campaigns, working in coordination with Product Manager to segment audiences that will be the basis for the creation of the positioning and messaging for our product portfolio, to drive awareness, consideration, positive perception and ultimately growth of our portfolios, in line with business objectives
AXELOS is an exciting, young and dynamic company with globally recognised brands in the field of Best Practice Management.
A joint venture between Capita and the Cabinet Office, AXELOS has ambitious plans and is looking for like-minded individuals to join our growing team.
We’re supporting our clients as they adapt to a new world in the wake of COVID-19. We’re now recruiting for roles which will help our clients to deliver vital services and to resume business wherever possible.
What you will be doing :
Lead the creation of the annual Marketing Plan, ensuring that it aligns with product strategy and roadmap while setting out clear marketing goals and objectives for the coming year
Manage and own the execution of all marketing initiatives, liaising with internal and external stakeholders, ensuring that the objectives defined are met and the investment provides the return expected to deliver business plan
Lead and manage the design of Marketing campaigns and be responsible for its execution, aligning the efforts of internal and external stakeholders, providing a congruent and clear messaging to our ecosystem, and most importantly, our consumer (end-users and organisations)
Developing marketing collateral to support sales of new and existing products, for all channel
Responsible for general market research to understand trends, behaviours, demands and expectations, to feed back into Product Management to help drive the development roadmap
Translates technical functionality into marketing messages that resonate with the target audience
Ownership of the marketing budget, ensuring accurate forecasting and reporting throughout the year
What we are looking for :
An excellent relationship builder with proven experience of effective stakeholder management at all levels, including senior leadership
Ability to adapt in a fast-paced environment
Experience working with various marketing metrics and processes
Communication skills that facilitate collaboration
About Capita Learning :
Capita Learning is a leader in Learning and Development Transformation. Our expertise covers everything from strategic learning consultancy to managed learning services, curriculum design and training delivery to digital and competency management.
We also specialise in apprenticeships and pre-employment programmes. You’ll be joining a team who are passionate about innovation and who take pride in making learning and training the best experience possible.