Strategy Director
Publicis Groupe
London, United Kingdom
4d ago

Company Description

Starcom is a thriving media network which is part of Publicis Groupe, but most importantly we are the Human Experience Company.

We believe the media industry that is in danger of losing sight of what matters most to create successful marketing - understanding and connecting with consumers as people.

People with fears, ambitions, emotions and needs that change moment to moment. We therefore take a relentlessly people centric approach to driving growth for clients.

These include Proctor and Gamble, Visa, Airbnb, Coca-Cola, Fiat, Lidl and Samsung.

We are based in new offices in White City together with all Publicis Groupe media agencies, net door to the BBC, ITV and Soho House.

The Clients

Fiat Chrysler is the world’s eighth largest automotive corporation with a wide array of exciting dynamic marques including : Fiat, Alfa Romeo, Chrysler, Dodge, Lancia, Maserati and Jeep.

Ferrero is the fastest growing and third largest confectionery business in the world with highly ambitious growth targets and plans for diversification.

Key brands include Ferrero Rocher, Kinder, Tic Tacs and Thorntons. Having just won this business Starcom is excited to be part of this huge opportunity for growth

P&O Ferries is a hugely popular UK brand that is facing unique challenges in the current political climate. Starcom are a key partner in helping them navigate the digital transformation journey that is essential to the travel category in 2020.

Job Description

This role is focused on leading and developing communication strategy across 3 key Starcom clients Fiat Chrysler, Ferrero and P&O Ferries.

You will do this in partnership with the business lead, the broader account team and Publicis Groupe’s expert practices (Analytics, Content, Research, Technology and so on).

More specifically you would be responsible for :

  • Understanding what drives your clients’ business growth and how marketing communications can change human behaviours and contribute to that growth
  • Using a wide array of sources of evidence to build powerful human insights which in turn lead to actionable strategies
  • Articulating your vision for how those strategies will land in real-world media plans and in real people’s lives
  • Crafting and delivering the story of the strategy to senior client stakeholders
  • Building strong client relationships up to marketing director level
  • Building strong working relationships with key specialists across all Groupe companies and practices
  • Being an active member of the broader Starcom London community of strategists. Leading initiatives that impact the quality of our strategic output across the agency.
  • Contributing to and leading strategy development for new business pitches
  • Qualifications

    You will be an experienced communications strategist / planner with a solid foundation in all areas of media planning, but eager to now progress to a more focused and autonomous strategy role.

    Ideally you would have worked across a range of product categories and audience types and have demonstrated a broad curiosity about human behaviour and media impact.

    You will be someone who is happy asking probing, challenging questions, someone who doesn’t just accept the status quo, but who is happy being challenged in return.

    You will enjoy the challenge of selling and defending your strategic vision in front of some of the most senior clients in the highest pressure situations, whilst at the same time be able to take the time to explain the detail of your thinking to the most junior colleagues to bring them on your journey.

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