Senior Manager, Internal Communications Editorial Lead , Global Communications
Reading, GB
5d ago

Job description

KPMGI Group Context and Background

The world is facing significant social, economic and technological change. As businesses increasingly embrace the concept of stakeholder capitalism, KPMG recognizes that our success is not solely defined in financial terms.

Our purpose, to inspire confidence and empower change, defines a broader contribution that encompasses not just the commitment we make to our people and our current and future clients but also wider society and the future of professional services.

Corporate Affairs is at the heart of this work. We identify the people and actions that help shape, promote and protect the reputation of KPMG.

We work with all those - internally and externally, directly or indirectly - who influence our reputation and who we must listen to, and constructively engage with, if we are to achieve our trust and growth ambition.

This is why KPMG has brought together a team of experienced professionals from across public affairs, ESG and communications.

Together, we form the Global Corporate Affairs Function. Working with colleagues in member firms across our network, we are on a journey to transform the way we engage with all those people who influence our reputation.

Role Summary

This exciting role sits within Global Communications, which supports KPMG to deliver leading edge campaigns. Global Communications consists of five specialism based teams : internal communications, external communications (including social media and media relations), corporate communications (co-ordinating cross-function and cross-industry activity), leadership communications and issues management (overseeing our response to issues that may adversely affect our reputation).

This role sits in the Internal Communications Team.

This role sits in the Internal Communications Team whose responsibilities include :

  • Driving internal communications programs, projects and campaigns that protect and enhance the firm’s reputation and support its trust and growth ambitions
  • Partnering with Marketing & Communications Strategic Account leadership and wider global Corporate Affairs Leaders to define and execute internal communications plans for the Global Functional areas and with the other teams in Global Communications to support Global Business priorities and execute Marketing and Communication priority campaigns
  • Drive the development and dissemination of best practices for internal communications, including approaches to technological enablement of internal communications
  • The members of the Global Internal Communications team put their diverse skills and experience to work to improve the flow of information within KPMG International, driving a consistent strategic narrative throughout the global communications channels.
  • Internal Communications is essential to achieving our Trust and Growth ambitions.

  • The role will drive communication approaches to protect and enhance the firm’s reputation and support its overall Trust and Growth ambition.
  • This is a challenging role that will involve day-to-day liaison with KPMG leadership, national firms and third parties. All outputs and outcomes must be to the highest standard and the successful candidate will need to display exceptional communication and influencing skills, as well as a keen sense of business acumen and professional judgement.

  • Global Communications operates as an agency model, committed to supporting the career development of our people. Over time, all communication professionals are actively encouraged, and supported, to broaden their primary skill-set and you may be asked - based upon business or personal need - to support or join one of the other teams in Global Communications
  • Key Accountabilities

    Overall accountability for global internal editorial strategy and leading a team of writers and creatives to deliver top quality and highly relevant communications across multiple integrated channels

  • Oversees all Internal Communications tracks in GCA flagship programs and other GCA priorities including high profiled events and programs (e.
  • g, leading internal communications coverage of World Economic Forum)

  • Develops and manages the editorial / content strategy (which is the business plan for this area) and adapts strategy in response to changing internal and external trends and demands.
  • Understands and implements industry best practices in editorial strategy, content curation and internal communications to positively impact the work of others and the results of the firm.
  • Develops and manages flagship news channels (PNB, News Pages, Portal Content)
  • Ensures alignment of internal communications across flagship programs and collaborates with the Internal Business Communications Leader to extend alignment through business channels
  • Ensures that best practices in visual / multimedia are demonstrated in internal communications
  • Collaborates with the Business IC lead to ensure consistent strategic narrative across all IC programs and channels
  • Serves as IC lead on highest priority programs as needed (e.g., ESG) identifying supporting IC resource needs, staffing and managing these programs
  • Oversees / leads complex programs and projects acting as a key contact with senior stakeholders, with a stronger focus on managing internal client interactions than managing the details of the assignment.
  • Monitors and manages internal client satisfaction based on current products, services, and processes.
  • Drives initiatives that promote cross-functional communication, team working and knowledge sharing.
  • Shares knowledge of current market and competitor trends and activities.
  • Has extensive knowledge of internal communications best practices and leads others in ensuring they are followed consistently.
  • Has extensive knowledge of KPMG Functional areas and the overlaps and integration points between functions.
  • Has full understanding of KPMG communications channels and how to effectively communicate to all levels of the Global and Local organization.
  • To demonstrate energy, innovation and creativity

  • Be an active member of Global Communications, supporting other Communication teams as required.
  • Support broader Corporate Affairs commitments and deliverables
  • Champion the use of new, innovative ways of communicating with stakeholders.
  • Use our content management tool and editorial process to ensure effective project management of campaigns and programs.
  • Work KPMG’s Global Functions and Industries to ensure a joined up and integrated approach to communications.
  • Put member firm needs at the heart of everything you do.
  • Measurement and resource management

  • Oversee Central Services support for your campaigns and programs e.g. Events, Editorial, Design and others comprising a mix of in-house, outsourced and offshored resources.
  • Lead engagement with regions and countries on adoption, development and roll-out of programs.
  • Establish KPIs for campaigns and programs.
  • Provide end-to-end budget oversight for campaigns and programs
  • Oversee measurement and reporting on campaigns, budgetary spend and measure and analyze the success of global communications activities.
  • Undertake campaigns and program reviews and take learning into future campaigns and programs.
  • Everyone a Leader Competencies

    Whilst it is expected that colleagues will be able to demonstrate competence in all areas if the Everyone a Leader Framework some roles require greater demonstrability in particular competencies.

    Please list those that without, the job would be difficult to perform at a fully competent level.

  • Champion inclusion : creates an environment in which all people feel like they belong.
  • Drive quality : delivers high-quality products and exceptional service that provide value and exceed client expectations.
  • Advance an ethical environment : takes personal responsibility for the ethical environment of the firm and encourages others to do the same.
  • Apply a strategic perspective : Uses diverse sets of inputs to develop a broad perspective on business and people issues.
  • Make sound decisions : exercises sound ethical and business judgment when making decisions.
  • Foster innovation : embraces a culture of innovation and experimentation to create value.
  • Demonstrate self-awareness : focuses on self-development and continuous learning, using insight to build capability and confidence.
  • Build collaborative relationships : connects with individuals, teams and organizations to build lasting, collaborative relationships that enable global, firm-wide growth.
  • Develop and motivate others : Engages teams, instills confidence, and coaches people to find meaning in their work and achieve exceptional results.
  • Technical Skills & Qualifications

  • MS Office most importantly Word, Outlook, and PowerPoint.
  • MS SharePoint
  • MS Teams
  • Strong writing, editing and proofreading skills
  • Project management skills
  • Business acumen
  • Please specify program / certificate / degree required (if applicable)
  • Diploma or undergraduate degree preferably in a communication related qualification.
  • Experience & Knowledge

  • A communications professional with at least ten years of experience (minimum of five years at a management level) with demonstrable experience in internal communications.
  • Background in multi-media journalism and / or demonstrable experience leading development of clear, compelling internal content that engages audiences and achieves stated results is required.
  • Ideal candidate has both media and corporate experience.

  • Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders.
  • Experience working with senior management.
  • Performance management experience.
  • Experience of developing compelling value propositions for services / campaigns.
  • Willingness to work flexible hours as required - connecting and collaborating with colleagues in different time zones.
  • Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders.
  • Experience of the above in a global, matrix context would be advantageous.

  • Excellent writing and communication skills, with an ability to grasp business objectives and translate into actionable technical and functional requirements.
  • Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world.
  • Proven ability to create, engage and maintain a strong professional network to achieve corporate goals.
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