Senior Lecturer in Digital Marketing
UNIVERSITY OF WORCESTER
Worcester, England
16d ago

We are seeking a full time Senior Lecturer to :

  • Help us deliver excellent teaching to support the School’s undergraduate and postgraduate programmes in the UK and overseas
  • Develop and deliver learning in Digital Marketing to enable graduate work-readiness
  • Work with executive clients on the Degree and Senior Leaders Masters Degree Apprenticeships and other Executive Education programmes.
  • Teach and supervise on the School’s European based DBA
  • Contribute to School’s REF submission and the Department’s Research Groups
  • About you : We need a colleague who can engage with students and work collegiately to contribute to the School’s research and knowledge exchange agenda.

    You will need to hold a doctoral level qualification and contemporary knowledge in a related subject, have experiencing of delivering research projects as well as a track record of engaging teaching in HE.

    For an informal discussion regarding the post, please contact Dr Scott Andrews, Head of Department, Marketing & Enterprise (Email : s.

    andrews worc.ac.uk, Tel : 01905 543336).Selection methods :

  • Informal briefing and tour of City Campus.- 30-minute interview.- This will include an opportunity for you to ask questions.
  • 20-minute teaching session with a small group of four or five lecturers playing the role of Level 6 students
  • Candidates are required to adopt the role of a lecturer at Worcester Business School and to facilitate a 20-minute teaching session on a relevant topic.

    The session will be presented to a teaching panel of 4-5 academic staff who will role-play level 6 students NB : the teaching panel does not see your application .

    Candidates may select a relevant topic of their choice and may structure the session as they wish but it is expected that a student-

    centred approach is taken. As the teaching session takes place over a short period of time, it is suggested that one or two concepts are covered in-

    depth with a clear introduction, presentation, learning activities, conclusion and references. Candidates are advised to be conservative with the breadth of their Intended Learning Outcomes and strictly adhere to their allocated time.

    Learning activities are required and should be student-centred and interactive. Examples include role playing, case study review, collaborative design, group problem solving.

    You will be expected to demonstrate learning and teaching skills suitable for a lecturing post at the Worcester Business School and show a suitable depth of understanding of your chosen topic.

    It would also be expected that you demonstrate a familiarity with key academic sources relating to the topic presented. Once the teaching session has concluded, there will be an opportunity for staff to ask questions related to your teaching.

  • 5-minute presentation.
  • You are asked to deliver a 5 minute presentation outlining your research plans for the next three years, including some consideration of the resources you may need to realise these NB : the presentation panel does not see your application .

    If you have any questions about any aspect of your interview please contact Dr Scott Andrews, Head of Department, Marketing and Enterprise (01905 543336).

    We strive to be an outstanding university at which to be both a student and a member of staff. We have a national reputation as a very friendly community, where both staff and students feel genuinely valued and empowered to make a meaningful contribution.

  • We are one of the fastest growing universities in the UK. We are now a community of over 12,000 students and 1,000 staff members, drawn from over 60 countries and a wide variety of disciplines;
  • we are a major employer in the region.

    We are committed to offering our staff the creative combination of challenge, opportunity and support which is needed to grow personally and professionally.

    Having the best people work at the University is central to the University’s ongoing and future success. We offer you a comprehensive induction, extensive staff development opportunities and a wide range of benefits including generous holiday allowance, pension scheme and access to excellent facilities.

    Staff can also access the University’s wide array of sports, educational and leisure facilities.

    Worcester Business School is one of nine schools within the University of Worcester. Our overriding aim, in line with the objectives of the University of Worcester Strategic Plan, is to ensure that Worcester Business School continues to develop as an outstanding place at which to study Business, Management and Computing.

    Through 1. Outstanding Learning & Teaching2. Professionally relevant courses, integrating maximum Professional Body Accreditation and experiential learning3.

    An outstanding student experience4. A global focus, through internationalisation of the curriculum, staff team, student body and opportunities to study abroad5.

    Courses inspired by contemporary research, scholarship and knowledge transfer6. A curriculum that develops knowledge, skills and the ability to think critically, to be reflective, to innovate and to adopt a responsible approach to business

    The Business School has grown rapidly over recent years and now has c. 1,500 students across a range of Business and Computing courses at undergraduate and postgraduate level.

    We aspire to create an inspirational learning experience where academics are encouraged to maintain research, scholarship and knowledge exchange activity to underpin their teaching, and where students can contribute to a forward looking academic community.

    We provide a highly supportive, real-world, intercultural learning environment which acts as an effective springboard into rewarding employment.

    We focus on developing employability skills together with the capabilities that will enable our students to make an immediate impact in the world of work, such as creativity, responding to and leading change, defining goals, making important business decisions, solving problems and inspiring others.

    We are dedicated to making learning and personal development accessible to all.

    We are an interdisciplinary Business School, made up of three Departments : - Computing- Management & Finance- Marketing & Enterprise

    Our key strength is our people : - Our staff have taught, researched and practised across the world. They are excellent teachers, able to apply their experience to current issues.

    They understand what employers need and this is reflected throughout our broad and flexible curriculum.- Our student community includes highly motivated individuals from around the world, who interact to create your business contact network for life.

  • We have excellent and purposeful links with local business leaders. They are actively involved with the School, advising on the relevance and applicability of our curriculum, the development of skills appropriate for employment, and providing real world insight into the future world of work.
  • The Business School has developed an attractive portfolio of undergraduate, postgraduate, executive education and business apprenticeship courses.

    Worcester Business School offers is both professional and friendly a place where students and staff feel welcome and inspired.

    Housed within beautifully-restored Georgian buildings in Worcester city centre, the Business School reflects a real-world business environment with open-

    plan open learning spaces, interconnected with meeting rooms, staff offices and reception area. We currently have four PC labs configured with specialist software providing over 120 seats.

    We also have our Incubator space and a Media Lab’ where students work with live clients to develop a range of Web and social media solutions.

    These facilities are further enhanced by on-site halls of residence, café, gym and quiet contemplative spaces for meditation and relaxation.

    The School is also adjacent to the University’s highly acclaimed joint and public library the Hive which opened in July 2012.

    Key strengths of Worcester Business School : - Interdisciplinary nature of the School.- Extensive and attractive undergraduate course portfolio and sustained growth in student recruitment.

  • Relatively high levels of student satisfaction, retention, progression and achievement.- Well respected by business leaders locally.
  • Client-focussed executive education portfolio, and account management approach. - High calibre staff team.- Located in the centre of the historic, riverside City of Worcester in the centre of the UK, with excellent road and rail links just 45 minutes from Birmingham and its international airport and 2¼ hours from London.
  • Research is developing rapidly within the School and is focussed around four key themes : 1. Careers and Leadership Development2.

    Complex Customer Interactions 3. Managing Operations, Risk and Sustainability 4. Entrepreneurship

    1. To take responsibility for the development and delivery of high quality learning, teaching and assessment across a range of current and relevant undergraduate, postgraduate courses.

    Teaching focus : digital marketing and supporting technologies

    2. To undertake responsibility for the development and delivery of high quality learning, teaching and assessment in overseas partner institutions.

    3. To demonstrate appropriate and innovative pedagogic approaches to support classroom-based, experiential and work based learning.

    4. To provide students with high quality academic support, advice and guidance.

    5. To assist in recruitment activities, including open days, careers fairs and school visits when required.

    6. To ensure that all is informed by contemporary research, scholarship, knowledge exchange and professional practice, and develops the ability of students to engage in debate, critical discourse and thinking.

    7. To reflect critically on teaching for which you are responsible; implementing improvements, disseminating good practice and contributing to quality monitoring & enhancement.

    8. To contribute to and develop new curriculum areas for the future as the subject develops, in line with University and departmental strategy.

    9. To undertake research / scholarship, knowledge transfer and professional practice through some of the following : - Contributing to securing, delivering and evaluating executive education programmes.

  • Contributing to securing, delivering and evaluating a range of experiential learning and client-based projects. - Engaging in professional practice.
  • Contributing to research and its dissemination, potentially aligned with existing research agendas within the School.- Supervising PhD / DBA research students.
  • Contributing to securing, delivering and evaluating internally and externally funded research projects.
  • 10. To undertake administrative duties, as required by the line manager, and attend all appropriate committees and meetings.

    11. To work effectively as a collegiate team member to undertake the duties of the post in ways that ensure and enhance the health, safety and wellbeing of students and staff and to promote inclusion and diversity for all sections of the community.

    12. To work within and help to enhance the University’s commitment to environmentally sustainable ways of working.

  • In the supporting statement of your application form please give evidence to demonstrate how you meet the essential criteria listed in the person specification;
  • you are advised to address each item on the person specification in turn and give specific examples of activities you have undertaken.

    1. Doctorate in related subject.

    2. Experience of working on research projects in a related subject.

    3. Clear evidence of high quality research outputs and impact.

    4. Teaching experience at higher education level with evidence of successful student learning outcomes and good pedagogic practice in a related subject.

    and / or High quality presentation skills, and experience of mentoring or developing senior professionals in a related subject.

    5. Clear evidence of module leadership, management and development

    6. Clear evidence of contemporary knowledge in some of the following areas :

    a. Digital technologies in relation to marketing, advertising and PRb. Social media and social commercec. Customer insight & marketing

    7. Suitable level of proficiency in ICT and understanding of its application to teaching, learning and applied research.

    8. Ability to communicate confidently and clearly with a wide range of people including students, tutors and managers, both orally and in writing.

    1. Recognised teaching qualification or HEA Fellowship.*

    2. Evidence of contemporary knowledge and teaching of research methods

    3. Experience of leading (research) projects or teams.

    4. A track record of supervising DBA / Phd students to completion.

    5. Experience of managing courses and course development.

    6. Evidence of securing externally funded (applied research) projects and / or record of research outputs in a related subject.

    7. Demonstrable capacity to deliver credible executive education programmes.

    8. Willingness to work overseas.

    9. Chartered / Academic Membership of a relevant professional body.

    Please note the only additional document we will accept is a list of research / project dissemination outputs, all other relevant information should be included in the appropriate section of the application form.

  • Unless a candidate can offer at least 3 years full time experience of teaching within higher education, and an accredited teaching qualification for the higher education environment or registered practitioner status with the HE Academy, then completion of the probationary period will be dependent on the successful completion of the Postgraduate Certificate in Learning and Teaching in Higher Education which is delivered within University of Worcester.
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