Kinetic are the UK's #1 specialist out of home (OOH) agency. We work with more of the UK's leading brands and agencies than anyone else to influence valuable audiences on the move.
We are a diverse group of passionate experts, united in our devotion to one medium.
We are entering a new era for OOH, one defined by significant growth, disruption, and tech innovation. We want to be the agency that is leading the industry through this change.
To deliver outcomes that are human, inspiring, and effective.
The iDOOH team is a leading driver of innovation in the OOH world. We have developed market leading tech that delivers dynamic and creative campaigns for clients ranging from Toyota, Peroni, Adidas and Uber.
We are looking for a new member of the team who can help us take our offering to the next level.
Our company values demonstrate how we build relationships and conduct business. They are- agility, integrity, innovation, passion and focus.
Our world is changing, and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.
Key Purpose of Role
This is a pivotal role in the emerging Kinetic team working on DOOH campaigns for GroupM agencies (Mindshare, Wavemaker, Mediacom, Essence and M / Six) and Independent Agencies.
The dynamic implementation and optimisation of iDOOH campaigns using a range of targeting criteria across different delivery systems (DSP and our proprietary platform) to ensure campaigns meet performance expectations.
Finding automation potential for manual processes and finding ways to pull together disparate analytical information into actionable insights.
The person in this role will ultimately be measured on their ability to deliver campaigns in accordance with mutually agreed targets and KPIs.
Overview of Key Accountabilities and Responsibilities
Takes care of campaigns from brief to billing, ensuring each stage of campaign delivery is on time, accurate and as high quality as possible.
Expected to proactively monitor all aspects of a campaign's delivery (performance and pacing) across all channels and delivery systems, through both DSP and proprietary platform.
Reactive Campaign Optimisation to problems and issues as they arise, through both DSP and proprietary platform.
Ensures campaigns are reconciled promptly and accurately at end of each month in finance systems.
Contribute towards compelling responses to brief.
Create campaign reports (showing progress against KPIs).
Produce weekly, monthly and quarterly performance analysis.
Meet agreed performance KPIs and maximise yield where appropriate.
Product and Pipeline
Use pipeline management tools to ensure team has clear view of campaigns coming up.
Build case studies to assist in additional revenue generation.
Understand, articulate and champion the product offering.
Build a good understanding of our competitors and how our USPs compare to theirs.
Media Supply Optimisation
Help determine Media Owner selection, pricing and volume.
Liaise with the Trading team to execute on supply / demand tactics as required.
Key Competencies (Skills, Knowledge, and Experience)
People and Relationships
Able to build productive and fruitful relationships with clients and colleagues
Manages others' expectations and anticipates issues and concerns
Strong collaboration skills, solid team player
Seek resolutions through influence and negotiation
Resilient under pressure and works well to tight deadlines
A self-starter who can challenging the status quo
Genuine ability to work with agility
Demonstrable ability to rapidly learn, think on your feet
Excellent problem-solving ability, developing and implementing new solutions quickly
Excellent attention to Detail
Pro-active and thinks ahead, identifying potential issues in advance and finding solutions
Numerical literacy, evidence of data-driven decision making and analysis
Strong presentation skills and confident presenting to different groups of people.
Flexible communication skills, (able to tailor your message as required).
Strong Excel and PowerPoint skills
Excellent multi-tasking skills and able to work under pressure
Manages own time and prioritises effectively
Ability to coordinate across multiple teams to deliver the desired outcome
Structured and methodical approach to work
Digital / Technical Skills
Able to use internal technical tools - picks up new technology and systems well
Digital specialist with an understanding of the media landscape
Knowledge of the online advertising industry, trends, technologies and pricing models