Customer Insight Manager
Paysafe
London
6d ago

Reporting to the Director of Group Customer Insights, the Customer Insight Manager will use data analytics to generate relevant and actionable insights into the behaviour and value of Paysafe’s Digital Wallet customers.

The role will be instrumental in supporting CRM activities (ensuring an insight led approach is being used to target the right customers with the most relevant proposition at the most appropriate time) and other key business decision making processes such as pricing and product development.

Responsibilities

  • Undertake complex data analysis directly from the Paysafe Digital Wallet data warehouses, interpreting and presenting the insights to key business stakeholders, both written / visually and verbally
  • Play a key role in the development and administration of predictive and customer segmentation models. Own the commercial application and deployment of these models into the Paysafe Digital Wallet business
  • Collaborate with other Customer Insight team members as well as the relevant Marketing and Product team counterparts to devise the most appropriate CRM strategies for Paysafe Digital Wallet customers along a key stage of the customer journey based on tangible insights (e.
  • g. customer segmentation, value and behavioural propensities)

  • Supporting the campaign data planning process, ensuring the right customers will be targeted with the most relevant messaging, that the data requirements of each campaign are properly specified in a consistent format and that the objectives are suitably defined / measurable
  • Supporting the campaign and ROI evaluation process, undertaking deep dives into customer behaviour following engagement, helping to shape improvements to the CRM program
  • Coordinate the development (specification / testing) of new customer data metrics and variables by the Data Management team to be used to support the insight and CRM functions
  • Skills & Experience

  • 3+ years’ experience in a similar data analytics role, able to demonstrate the application of data insights into CRM strategy and / or to influence key business decision making processes
  • Strong data analytical skills and experience working across different technologies / tools with the ability to comfortably work with large data sets
  • Degree educated in a mathematics, science, marketing or business studies (or similar) discipline
  • Naturally inquisitive, a passion for working with data and being able to tell the story when interpreting and presenting data insights
  • Hands-on experience of writing complex queries in SQL (e.g. PL / SQL, MS SQL Server)
  • Intermediate to advanced Excel skills (VBA a plus). Experienced user of other tools in the Microsoft Office suite, such as Access and PowerPoint
  • Experience of using data mining tools such as R, Python and SPSS Modeler
  • Experience of business intelligence and visualisation tools such as Tableau and OBI
  • Effective communication / influencing skills and experience presenting to senior management
  • Experience in cross-team collaboration, particularly with the ability to cross technical and non-technical stakeholders
  • Ability to thrive in fast-paced, complex project, and to juggle shifting timelines and priorities
  • Knowledge of payments, ecommerce, digital content and / or gambling markets desirable with understanding of consumer and merchant needs
  • Objective orientated able to focus on outcomes and cumulative success
  • Able to deconstruct and solve problems, to investigate drivers and figure out why things happen
  • Have a Can do attitude, team player, eager to learn, contribute and share knowledge
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