Senior Manager
AICPA
London, United Kingdom, United Kingdom
15d ago

Leadand manage the organizations’ overall marketing operations strategy andexecution of seamless marketing operations activity, including use ofautomation where appropriate.

Lead and manage salesforce organizational alignment andintegration for all of the Associations Salesforce instances. Aligns infrastructure,processes and activities in pursuit of world class customer care across the4P’s of marketing : Product, Price, Place, and Promotion.

Promote a customerfocused, professional and business-like culture delivering high qualityprofessional standards.

Lead cross functional groups in thedelivery of strategic objectives through the deployment of appropriateresources and decision making.

Leads theoperationalising of the marketing playbook across the globe, including both MAand PA. Responsible for making this happenthrough systems, including automatingprocesses &new memberprocess

Align with all marketing teams,operations, finance and other stakeholders as appropriate

Understand andapply advanced marketing automation concepts across a range of channels, use knowledgeof the required infrastructure and systems to support marketing automationinitiatives, the necessary processes required for the flow of data betweensales and marketing and the data management effort needed to drive effectivemarketing decisions.

Manage thedaily oversight of the Association’s Marketing Cloud application, includingdirection from the Governance Board for Salesforce Marketing Cloud to inform,guide and align the across the marketing team and other functionsincluding IT, ELI and Communications, PRand Content.

Work closely and collaboratively with managersacross the teams on improvements for communication such as the creation ofjourneys and audience builder

Serve as the Associations lead on Salesforcearchitecture and integration concerning the overall structure of eachSalesforce instance.

Work on improvingconsistent data and working toward a true 360 degree view of the Associationscustomer base.

Work on improvingconsistent data and working toward a true 360 degree view of the Associationscustomer base.

Identify andaddress inefficient marketing processes and development of continualimprovements

Monitoroutsourcing requirements ensuring that results are delivered and that noduplication is occurring

Recommendand implement process, policy and procedural changes based on analysis with afocus on improving the Customer Experience and streamlining processes

Partner withMember Experience, Media Planning, and Digital Experience teams to help bringcampaign success through accurate and effective reporting during and after thecampaign

Implementemail marketing campaigns including drip, nurture and batch campaigns, monitoringthe results through web forms and form processing.

Ensure anunderstanding of new innovations and how they could be incorpoarated into bestpractice, by implementing new tools to support strategy including accountengagement, audience segmentation, data quality and reporting.

Work closelywith Customer Research and Insights team to produce the highest qualitycampaign reporting and insights and to implement these in findings in futurecampaigns

Monitor andensure accurate tracking of integrated campaign results alongside integratedmedia planning.

Manage systemintegrity and organization by maintaining templates, naming conventions,folders, segmentation, clean up, and augmentation of the global marketingdatabase.

Report onKPI's related to the end to end marketing process.

Maintain expense and budgetaryresponsibility through budget development, cost containments, and operation tobudget.

Lead and / orsupport customers through their change management projects, processes andimprovements.

Influence andengage key internal and external stakeholders and suppliers for strategicoutcomes and business benefits.

Demonstratecustomer confidence and satisfaction in the directorate’s expertise in themethodologies, analysis and support it provides.

Effective managementof customer expectations in planning to meet their business need (delivery ofstrategy).

Support forinformation users through high level business analysis and reporting

Drive theorganizations information management strategy and use of information throughoutthe organization.

Lead, motivateand develop a dynamic customer focused team through good organization andappropriate recruitment, learning, development, and effective performancemanagement of employees.

Create anorganizational climate of dynamic and energized change, driving the departmentto enable its goal of transformation and change

to delegate authority andresponsibility, and build effective customer focused teams

Strong influencing and persuading skillsto deliver cross functional projects.

Statistical analysis techniques and datamanipulation and analysis

Good verbal and written communicationskills, with extensive and excellent presentation skills both internally andpublicly

An ability to manage a flexible workload and prioritize appropriately, whilst working to and achieving in a timelymanner annual targets and objectives

Commercial and business acumen

Educated todegree or equivalent related area, Professional and / or other relevantqualifications / experience.

Minimum of 7-8 years solid experienceleading this type of activity

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