The Saturday Mail is the biggest selling newspaper in the UK and The Mail on Sunday is the second most read Sunday Newspaper in the UK.
MailOnline.com is the largest news website in the world with global traffic fast approaching 200 million monthly unique visitors.
MyMail.co.uk programme is the largest newspaper Rewards programme in the world and our partnership with Nectar is a key pillar of our marketing programme.
The Mail has a unique role to play in the lives of our readers. No brand in the UK reaches as many over 50’S in the UK and this brand reach, our reputation for providing outstanding and relevant content for our target audience combined with the trust we have built with our readers puts the Mail in a strong position to exploit the opportunities offered in the ever changing media environment we work in.
Mail Newspapers consists of some of the most well-known and successful newspapers in the world. Over 20m people in Britain consume The Mail brand every month, be that through The Daily Mail, The Mail on Sunday or mailonline.
co.uk. The Mail on Sunday and Daily Mail are iconic British brands.
This role, reporting to Marketing Director is focussed on leading the Mail Newspapers Partnership team (this role plus 2 Executives) to negotiate added value offers to encourage readers to buy more from The Mail, more often.
A core part of the role will be developing the Mail’s loyalty programme to more compelling reason for readers to join.
The role sits within the marketing function of Mail Newspapers and will work closely with Communication teams to ensure effective delivery of any Partnerships agreements or offers.
The partnership functions should be 50% field based meeting partners and 50% based from Head office to be sure effective communication, execution and planning of offers within the wider marketing schedule.
Heading up Partnership team to deliver added value offers for Mail Readers
Building added value propositions that drive acquisitions and frequency of purchase of Mail Products
Managing relationships with key partners, especially Nectar, within Mail’s Loyalty programme
Working with wider marketing team to ensure delivery and promotion of a partnership calendar of activity
Leading the day to day delivery of the Partnership programme for Mail Readers
Identifying key themes and offers that will positively change purchasing behaviour of Mail Products
Negotiating promotional offers, discounts or prizes in return for media space for Mail Newspapers
Driving the move from a series of tactical offers to long term sustainable added value partnerships
Working closely with advertising teams to ensure promotional partnerships are aligned and complimentary to any advertising agreements
Understanding media value Mail has to offer and how to use this to negotiate best deals from partners
Ensuring all partnership agreements are effectively communicated to Mail Marketing team and delivered as per any agreement
Negotiating deals with 3rd party partners for Promotional offers
Ensuring Mail Newspapers always has best in market offers for key events throughout the calendar
Responding to news events to source offers that show Mail is responsive and reacts to events
Identify key events that are relevant to our readers and securing appropriate and compelling offers
Understanding what offers drive best results and deliver promotional effectiveness
Building relationships with key partners for sourcing Promotional offers
Reporting on performance of relevant offers
Co-ordinating with 3rd parties
Legal compliance for all offers
Skills and Experience
Strong network of contacts to source relevant offers
Experienced commercial negotiator
Strong interpersonal skills and ability to manage and influence a network of senior stakeholders
Good presentation skills
Empathy with core target audience of middle Britain, over 50’s
Track record of delivering sales promotions which deliver incremental sales and ability to learn the mechanics that deliver successful newspaper promotions
Work well under pressure and ability to react and respond to last minute business requests
Understanding of the legal requirements for promotional activity
Ability to build and maintain good relationships with senior internal & external contacts
Broad understanding of the wider media and publishing industry
Ability to manage and develop more junior team members
Flexible working hours
Why Work For us
Be part of the biggest media organisation in UK
Work in a fast paced, vibrant environment where the core values of entrepreneurialism, purpose and excellence resonate in our daily activities
Work with a range of creative partners and suppliers
Gain an unrivalled opportunity to shape the business and put your own stamp on it
Delight our readers with exciting content, and impressive retail and travel experiences
Join a distinct culture with a strong sense of family heritage behind it