Senior Performance Marketing Manager - Paid Search
xcede
London, England
5d ago

Senior Performance Marketing Manager - Paid Search eHarmony London Competitive Salary & Benefits

About the company - Senior Performance Marketing Manager - Paid Search

Xcede is pleased to be partnered with eHarmony during an important growth period for its London marketing division. eHarmony is the number one online dating platform who use a unique profiling questionnaire to match singles across the UK, USA, Australia and other countries.

About the role - Senior Performance Marketing Manager - Paid Search

The Senior Performance Marketing Manager - Paid Search is a crucial member of the online team in eHarmony's marketing division.

This person will re-build, test, grow and optimise eHarmony's entire paid offering across Text-Ads (Google & Bing), GDN, YouTube and Google App Store for the UK and Australian markets.

Key Responsibilities - Senior Performance Marketing Manager - Paid Search

  • Develop and execute eHarmony's Paid Search strategy for two key markets : UK & AUS
  • Own day-to-day campaign process across Text-Ads (Google & Bing), GDN, YouTube and Google App Store to drive new user subscriptions
  • Development of suitable campaign structures as well as continuous development accounts : keywords, keyword groups, bid management, creation of ads, optimization of landing pages etc
  • Manage performance and campaign analysis reporting on KPI's, success indicators and growth targets
  • Define the strategy for paid search channels, working with other team members to ensure and integrated approach
  • Ensuring proper tracking, attribution, automation, and optimization techniques are being employed
  • Work with UK & AUS marketing teams to ensure all creative is on-brand and appropriate for it's market and is in keeping with brand in other markets (US & EU)
  • Experience Required - Senior Performance Marketing Manager - Paid Search

  • Minimum 5 years of practical experience in Paid Search (Google Ads, Bing) as well as in-depth knowledge of Google & Bings full-
  • stack advertising ecosystem, and experience in executing performance campaigns with proven track record of successfully executed campaigns

  • Strong analytical mindset combined with a methodical approach to execution
  • Very good Excel skills and a high level of technical affinity (automation is huge bonus)
  • Excellent reporting, writing and communication skills
  • Proven experience in scaling accounts with relatively small budgets and growing them through a granular approach, increasing ROAS, ROI and working to a tCPA
  • Experience working in a subscription based business is highly desirable or where LTV is a key metric
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
  • Please apply now or contact Dominic Watkins for more info.

    dominic.watkins xcede.co.uk 0203 301 9919

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