Company & Role InterviewnnOur client is a rapidly trithing company who is looking for a Marketing Executive to extend their growth.
This role will run all performance marketing channels including PPC. This company offers career progression and future line-management opportunitiesnn nnMain ResponsibilitiesnnnMonthly budget planning across all performance channelsnBuilding, implementing and managing all PPC &
GDN ads, and all paid social adsnCampaign optimisation : Ensure all paid activity is being optimised effectively to meet and exceed the set targets.
Monitor budget and adjust bids to gain better ROInWork closely with the Marketing team to produce appropriate landing pages &
ad copy for digital campaignsnTesting strategy : Make use of all core aspects of performance marketing including A / B testing creatives, audiences and ad placements to develop a robust cross-channel testing strategy to maximise performance.
nSuggest and develop new campaigns across multiple channelsnCampaign reporting : Monitor and report all campaign results to the appropriate stakeholders, and working with these stakeholders to develop and optimise these campaigns based on the best performing strategies.
nDrive conversions and improve the cost per acquisition and revenue from campaigns.nOn-going keyword research, search query analysis, ad copy testing, landing page testingnCompetitor analysisnnn nnRequirementsnnn1-3 years hands-on digital paid media experiencenStrong experience with hands-on management of Adwords, Twitter &
Facebook campaignsnDemonstrable knowledge of different PPC ad formats, AdWords features and bid management toolsnGood understanding of digital marketing channels including implementation, optimisation &
measurementnExperience developing client-side digital marketing strategies with clear performance goalsnExperience working with senior stakeholders and able to deliver a message conciselynExcellent communication and presentation skillsnExcellent analytical skills and good user of Excel &
Google AnalyticsnStrong technical understanding of measurement and tracking with a proven analytical background.nBe comfortable taking initiative and thinking outside of the boxnGoogle Adword certificate is a bonusnSports and / or betting knowledge is desirable, but not essentialnA desire to learn, grow and experimentn