Marketing Executive
The Graduate Project
London
23h ago
source : Reverse Delta

Company & Role InterviewnnOur client is a rapidly trithing company who is looking for a Marketing Executive to extend their growth.

  • This role will run all performance marketing channels including PPC. This company offers career progression and future line-management opportunitiesnn nnMain ResponsibilitiesnnnMonthly budget planning across all performance channelsnBuilding, implementing and managing all PPC &
  • GDN ads, and all paid social adsnCampaign optimisation : Ensure all paid activity is being optimised effectively to meet and exceed the set targets.

  • Monitor budget and adjust bids to gain better ROInWork closely with the Marketing team to produce appropriate landing pages &
  • ad copy for digital campaignsnTesting strategy : Make use of all core aspects of performance marketing including A / B testing creatives, audiences and ad placements to develop a robust cross-channel testing strategy to maximise performance.

    nSuggest and develop new campaigns across multiple channelsnCampaign reporting : Monitor and report all campaign results to the appropriate stakeholders, and working with these stakeholders to develop and optimise these campaigns based on the best performing strategies.

  • nDrive conversions and improve the cost per acquisition and revenue from campaigns.nOn-going keyword research, search query analysis, ad copy testing, landing page testingnCompetitor analysisnnn nnRequirementsnnn1-3 years hands-on digital paid media experiencenStrong experience with hands-on management of Adwords, Twitter &
  • Facebook campaignsnDemonstrable knowledge of different PPC ad formats, AdWords features and bid management toolsnGood understanding of digital marketing channels including implementation, optimisation &
  • measurementnExperience developing client-side digital marketing strategies with clear performance goalsnExperience working with senior stakeholders and able to deliver a message conciselynExcellent communication and presentation skillsnExcellent analytical skills and good user of Excel &
  • Google AnalyticsnStrong technical understanding of measurement and tracking with a proven analytical background.nBe comfortable taking initiative and thinking outside of the boxnGoogle Adword certificate is a bonusnSports and / or betting knowledge is desirable, but not essentialnA desire to learn, grow and experimentn

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