Senior Business Analyst, Retail Analytics
Expedia, Inc
London, UK
9d ago

Company : Expedia

Job title : Senior Business Analyst, Retail Analytics

Position Description

Hotels.com & Expedia Group is looking for a candidate with a strong analytical and business background to join the Acquisition Marketing Analytics team.

This role will have analytical ownership of high-visibility initiatives, partnering with the Acquisition Marketing teams to understand how customers interact with Google, Trivago and other PPC style marketing partners and produce insights to optimize customer acquisition.

Responsibilities

  • Deliver cutting-edge marketing analytics projects across regions and channels, providing data-driven decision support to Acquisition Marketing leadership, as well as regional marketing teams.
  • Become an expert in marketing and customer data, developing our understanding of the role of Acquisition Marketing channels in new customer acquisition, and the impact of marketing activities on customer behaviour.
  • Assist with the set-up and measurement of testing programmes designed to understand the return on investment from marketing activities across channels, and make recommendations for customer targeting, and optimization of spend across channels.
  • Collaborate with other functional teams e.g. Finance and Product, to understand the impact of analysis across multiple groups within the business, as well as working closely with other members of the Analytics team, to share expertise and best practice.
  • Requirements

  • Bachelor’s degree in Statistics, Mathematics, Economics or similar
  • Experience in an advanced analytics role in an internship and industry environment
  • Experience of using R and Matlab for data analysis
  • Experienced in applying modelling techniques such as liner / logistic regressions and clustering method.
  • Statistical modelling as well as structuring, transforming and visualizing big data
  • Strong SQL skills. Experience with BigQuery or similar
  • Superuser / Trainer level experience in using Tableau
  • Ability to understand industry drivers with exposure to both consultancy client work and large brand
  • Ability to communicate complicated analytical solutions and their business value clearly to a diverse group of stakeholders, one-
  • to-one, in presentations and over email

  • Focus, resilience and great at problem-solving. Able to find solutions and work towards goals when setbacks occur
  • Bi-lingual in an APAC language
  • Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end
  • Excellent academic history of A A’s at A level or similar
  • Desirable : Experience in Search Engine Marketing or other PPC style marketing partners
  • Desirable : Experience with Web Reporting Tools such as Omniture or Google Analytics
  • About Expedia :

    Our mission is to revolutionize travel through the power of technology. Collectively, the Expedia brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive.

    The Expedia portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 140,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners.

    Please visit http : / / bit.ly / expediabrands to learn more about our travel brands.

    Close date : 6 July 2018

    Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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