Social Media Strategist, XCM EU
London, GBR
5d ago

Job summary

Are you passionate about social media? Are you collaborative, insightful, detail-oriented and curious? Do you consistently seek to improve and innovate?

Are you a leader? Come join our XCM Media team.

Key job responsibilities

The EU Marketing & Prime organization is looking for a full-time Social Media Strategist based in London. You will be joining our EU XCM (Cross-Channel, Cross-Country Marketing) Media team, who obsesses in building the Amazon brand through measurably effective, impactful, cross-channel campaigning.

The Social Media Strategist will support this mission by helping partner comms planning teams deliver their annual and campaign strategies.

A day in the life

  • Developing clear well-defined top-down social advertising strategy, that are part of a larger account / initiative and that impact the advertiser’s experience.
  • Working in an often ambiguous and unknown environment, able to take action on unknown variables
  • Communicating effectively and driving detailed business discussions and alignment with key stakeholders.
  • Making an impact on the advertiser experience with campaigns and recommending improvements to campaign workflows.
  • Recommending improvements to team processes.
  • About the team

    We are a company of builders who bring their unique skills, perspectives, backgrounds and ideas to invent on behalf of our customers.

    We believe that an inclusive culture is essential to what we strive to achieve as a company. We take steps to ensure employees feel embraced, valued, and empowered to succeed and thrive.

    Amazon’s platform is for everyone, and so is our workplace.

    We continue to learn and iterate, and foster inclusion internally through educational programmes, mentorship schemes, flexible working arrangements, and egalitarian benefits for all of our employees.

    Our commitment to diversity, equity, and inclusion is central to Amazon’s mission to be Earth’s Most Customer-Centric Company, Best Employer, and Safest Place to Work.

    We all know that distinctiveness originality is valuable. We are all taught to "be yourself." What I'm really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness.

    The world wants you to be typical in a thousand ways, it pulls at you. Don't let it happen."

    Jeff Bezos, 2020 Letter to Shareholders


  • You have 5+ years of experience working with external partners / agencies on paid social media and digital media campaigns
  • You have multiple years of experience working across global social media strategy, across a mix of FMCG or Retail focused accounts or Lines of Business
  • You have experience in coaching / mentoring junior-level executive talent
  • Possess a deep strategic knowledge of 3rd and 1st party social media use for channel deployment
  • Proven track record of delivering high quality social media campaign strategy in very dynamic environments a focus on brand and upper funnel strategy is vital
  • Excellent understanding and knowledge of social media : platform use (existing and new), audience understanding, targeting capabilities
  • Possess strong quantitative and analytical skills including working with budgets and numbers
  • Have advanced proficiency in Excel and Word
  • Hold a Bachelors degree or equivalent

  • Media agency experience or in-house agency experience
  • Are self-motivated and flexible in dynamic working environments
  • Intense bias for action in a fast-paced, sometimes ambiguous environment
  • Outstanding oral, written, and presentation skills
  • Experience in advertising operations or media planning
  • Understanding of creative development process and media planning
  • Good knowledge of working with influencer focused creative
  • Are highly detail-oriented, have excellent organizational skills, and ability to multi-task
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