Marketing Content Specialist
Egencia LLC
London, UK
5d ago

Expedia

Are you looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?

Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at Vrbo, part of the Expedia Group.

Our mission is to make every holiday rental in the world available to every traveller in the world through our online marketplace.

We're committed to helping families and friends find the perfect holiday rental to create unforgettable travel experiences together.

The Opportunity :

An exciting opportunity has arisen at Vrbo for aSEO Content Specialist withinourglobalSEO Content Team.

We are looking to for someone whois a strong researcher, communicator and project manager, but most importantly, someone who loves great content!

What You ll Do :

Project manage creation of SEO editorial content for multiple markets

Research SEO content opportunities within the holiday rental industry

Interpret the research into a comprehensive content strategy

Understand the needs and demands of local marketing teams all over the world!

Coordinate with the writing team to ensure that the content is created, uploaded and published (often hundreds of pieces at a time)

Measure and report on success of content via SEO tools

Maintain and quality check content

Ensuring that all content produced is of excellent quality and is fully SEO optimised according to a brief

Provide feedback to the writers

Refresh and add to existing content to ensure freshness and relevancy

Migrate outdated content to new content

Collaborate with stakeholders to create content

Seek out SEO content opportunities within the business

Establishing a relationship with the PR and other marketing teams

Who You Are :

Experience working in marketing and specifically in SEO is key. Experience using SEO tools such as Google Analytics, Keyword Planner, Search Console andScreamingfrog will be a distinct advantage.

A strong communicator andcollaborator the success oftherole depends on the effective communication between multiple teams across the company.

Organisational skills managing a large-scale content production projects need strong organisational skills. Previous experience as a project manager is not necessary but a nice to have.

Research and data analysis able to select relevant data sources, prioritise the data and funnel it into a content strategy.

Editing and writing though you will not have to do much writing, it is essential that you have strong standards of writing and editing, being able to review multiple articles and spot discrepancies in quality which can compromise the integrity of the brand.

A second language (French, German, Spanish, Portuguese) is a plus

Benefits & Perks :

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on Vrbo.com.
  • Electronic, adjustable stand-up desk.
  • Casual dress.
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