Paid Digital Specialist
Gravity Global
6d ago

Overview of role

Gravity Global is the world’s most awarded, B2B communications agency. Headquartered in London and with offices across the UK we are growing fast and are looking for a Paid Digital Specialist to join our growing, award-winning team at our Performance Marketing HQ in Norwich.

This is an excellent opportunity to take the next step in your career with an award-winning agency and being an important part of our tight-knit team.

Working with our world-class team, you can look forward to creating paid media strategies, then setting up and managing campaigns for a portfolio of national and global brands.

You will already have had some experience in managing Google Ads and ideally other biddable media platforms and be looking for an exciting new role where you get to work on large, international campaigns for recognised brands.

Key responsibilities

  • To manage and optimise both paid search and paid social campaigns for a broad portfolio of clients across a range of industry sectors as part of a growing team of paid digital specialists
  • Produce effective, compelling advert copy and then test and optimise over the course of a campaign
  • Daily campaign monitoring, optimisation and budget management
  • Be involved in new business development by having an input into proposals wherever required
  • Generate regular client reports and contribute to campaign review documents with accurate data, clear analysis and recommendations
  • Experience / skills required

  • Proven ability to effectively manage campaigns on Google Ads, and ideally other platforms such as Bing, Facebook and / or LinkedIn
  • A digital native someone who’s passionate about the web, uses a wide range of online resources (from e-commerce shopping to social media channels, streaming services, online news and media consumption etc) and who has a broad understanding of the online landscape
  • Experience in using Google Analytics and biddable media platforms to monitor and report on paid digital campaigns
  • Strong, proven analytical ability; able to effectively use online resources to research both client industries and paid search best practice, using data to analyse performance and make clear recommendations, and strong mathematical / statistical understanding
  • Ability to research and create compelling advert copy, by researching and understanding a client’s offering, key messaging and analysing competitor’s adverts.
  • A demonstrable understanding of how advert copy and creative can influence and engage with potential customers

  • Outgoing personality, confident on the phone and speaking to clients
  • Confident in using Microsoft Office applications : Excel to prepare and analyse data; PowerPoint and Word to prepare clear reports and recommendations
  • Remuneration / Hours

  • Competitive salary dependent upon qualifications and / or experience
  • We are all currently working remotely, however in a post pandemic world we are happy to consider candidates who wish to work a mix of working in the office and remote working
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