Fresh are looking for a Digital Marketing Co-ordinator to join their digital team overseeing the Fresh UK online marketing channels : PPC, SEO, Affiliates, Paid Social & Partnerships.
This is a fantastic opportunity for someone with a strong grasp of all things digital and an entrepreneurial spirit to join a small but driven team in the heart of London.
Role and Responsibilities
Develop a best in class acquisition strategy for Fresh UK that drives performance.
Oversee fresh UKs performance marketing channels including : PPC, SEO, Partnerships, paid social & Affiliates.
Manage the paid search agency, briefing PPC copy updates, NPD, monitor and test new campaigns, retargeting, prospecting, google shopping feed and feed provider.
Project manage SEO plan, working with global team on updates, connecting search queries with content. Decreasing reliance on paid.
Elevating blog content and increasing natural search ranking.
Oversee newly launched Affiliate programme, run targeted promotions, feed updates, drive new partner sign up, manage commissions, increasing MOB % overall.
Work with the Digital Trading Assistant on paid social media advertising plans, creating an always on approach - detailing segmentation & acquisition KPI's.
Reporting on successes.
Drive acquisition of online customers, focusing on initiatives which drive a positive ROI and efficiencies across the business.
Input into the digital promotions calendar - develop bespoke promotions plan for acquisition channels to drive ROI.
Develop and manage the samples strategy for fresh digital, driving acquisition through targeted sampling and reporting on successes.
Be performance-focused, optimising against targets and reporting on trends and opportunities.
Provide ongoing analysis to the business, sharing key insights and recommendations which support business needs and drive performance of marketing channels
Essential Skills & Requirements
Graduate or equivalent with min 2 years digital marketing experience gained in beauty, online and / or retail marketing experience.
Must have professional fluency in English
Must have experience in online marketing across acquisitions channels with detailed understanding of Paid, SEO & Affiliates.
Exude passion for all things digital.
Must be detail-oriented, deadline driven, and able to multi-task.