What will this role achieve?
Within the Samsung mobile (IM) division, we are on a mission to create campaigns that capture the mind and hearts of the UK consumer & build equity and love for Samsung, making us the no.
1 smartphone brand in the UK.
To do that we have to create compelling, engaging stories and creative ideas for the brand to help us both LAUNCH our new products and to SUSTAIN engagement by keeping the brand top of mind and part of the UK cultural scene.
We’re an ambitious team and have an opportunity for a socially-savvy creatively minded individual to come and join us. As a native social user and expert in social media marketing, you will ensure all content outputs are tailored for success within our core channels, and will recognise opportunities across our platforms to create engaging stories for our audiences with our IM division.
You will support the wider IM division to deliver best in class Social Media launches and campaigns for our devices, whilst developing a programme of engagement opportunities, to generate consideration and brand love within our core audience.
Role and Responsibilities
What do we need for this role?
We need a passionate social native, who lives and breathes social media and is always in the know of the latest trends.
Experienced in managing social marketing campaigns with a clear understanding of social strategies, media and advertising placements, you understand the psychology of each social platform : who it's aimed at, who are the super-
users, what are the quirks and how to manipulate them to the business’ advantage.
Key skills required :
An interest in how people think and what’s interesting people culturally is key. Understanding what’s relevant in culture plays a big role in developing new stories for the brand.
This person should be able to demonstrate their expertise in this area
A solid knowledge and understanding of Social Media channels, and the unique behaviours within the different platforms, for both organic and paid activity.
Ability to generate creative ideas, passionate and inqusitive about the industry and keeps abreast of good campaigns and brings in great examples of success to the company.
A story teller- we quite often need to put together global assets and create local work to amplify and support this in our social channels, we need a smart mind who can help create a simple story to play back to consumers.
Resilient and able to navigate a complex stakeholder network with ease, the person needs to bring energy, creativity and enthusiasm for our challenge.
A collaborative team player, with a strategic mind-set but is also happy to get hands on.
Reactive and adapative - we’re a sales driven organisation and things will and do fluctuate! This person needs to be comfortable with change and adapting projects in life.
A good listener as well as a keen participant
Experience managing agency and external partner relations, to ensure high quality work and efficiencies across creative and media.
Skills and Qualifications
What will be your key deliverables?
This role will support the IM Social Media lead and execute the output for Social Activity for the mobile division.
This covers :
Device launches and campaigns :
Delivery and implementation of HQ assets following best practice for Social channels, ensuring creative is optimised for social media.
End to end management of social engagement launch and sustain briefs
Amplification of wider campaigns and partnerships within Social channels where relevant
Influencer and Always on Content :
Execute always on social strategy to deliver consistent high engagement with Samsung UK channels, ensuring Samsung are always innovating within platforms, and driving intrigue and excitement with the core audience.
Support development and delivery of Influencer strategy, as well as embedding the process within the business to ensure all stakeholders are adhering to the overall model.
Deliver best in class social media campaigns to support IM business priorities
Reporting and Measurement
Share regular reports and learnings with core IM marketing team
Manage media agency reports and dashboard, ensuring alignment with main measurement team
Use Crimson Hexagon and Sprinklr for Social listening and ad hoc reports
Work closely with Customer Care team to ensure social volumes and comments are forecast
Day to day management :
Develop a Community Management programme alongside social agency, and implement within our CS function
Manage legal and stakeholder approvals
Effective management of Social Agency to ensure efficiencies and success
Manage all social requests and consult on Social / Influencer plans across wider business to ensure best practice principles are followed.
Support amplification of key events and partnerships
Align closely with Media agency and Media Manager on Paid Social plans.
What does success look like?
An always-on social plan that delivers results - especially amongst Gen Z and Female Millennials in the UK
A framework in place to measure the impact and ROI of that plan
An effective influencer approach embedded into the wider business
Social campaigns that cut through in the UK and deliver measurable impact against Gen Z, Female Millennials and LO Fence Sitters’
Creative and messaging consistency across all SEUK campaigns
If you are European Economic Resident, please click here.