Our Marketing departments are responsible for creating the noise around each and every event we produce. Each marketing executive manages a multi-
investing in direct marketing, digital marketing, social media and onsite marketing opportunities.,,Functions overview,Working as a key part of the broader event management team our marketing executives are responsible for the promotion of a diverse portfolio of over 2000 live events each year, targeted at fortune 500 clients across a range of different industries internationally.
With each event targeted at a uniquely different audience the marketing executives need to work closely with all internal departments to effectively communicate the value proposition, understand the unique target audience and industry segments relevant for each individual event.
Working on a 18-36 week promotional cycle, depending on product type, you will be given the autonomy to develop and execute a specific marketing plan for each event, designed to raise the profile of the event as well as the marcus evans brand.
Based on the target audience you will assess all marketing channels available and determine the optimal marketing mix that will deliver each event in front of the right people at the right time.
Multi-tasking between multiple projects at different stages of their promotional cycle requires an organized approach and an analytical mind.
Tracking key marketing metrics and interpreting these to constantly evolving the marketing message at event, campaign and regional levels is essential to optimizing the return on every event.
Our marketing appointments represent a unique opportunity for someone looking to move into a pure marketing role. Those with prior sales / marketing experience will have an advantage, but more important will be a willingness to learn, an analytical mind and a determination to succeed.
Whilst you will be coming into an established business and trained on a proven marketing process, you will also be challenged to develop new opportunities to promote each event in your portfolio.,