Integra Life Sciences , a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care.
Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, spine surgery, and reconstructive and general surgery.
Integra focuses on Regenerative Medicine and our Tissue Technologies portfolio includes solutions for burn and chronic wounds treatment, plastic, reconstructive breast and abdominal surgery.
Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care.
In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 3,500 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."
Strategic Marketing :
Design regional strategic marketing platform, campaigns, tactics and marketing plans; work with defined local markets to define specific campaigns in line with strategic intent
Aggregate regional market analysis and intelligence
Develop & maintain strong insights & understanding of focus markets
Provide input & recommend regional Business Development opportunities
Adapt global product positioning, to fit local needs
Define regional pricing with commercial leadership
Prioritize opportunities / input into Global R&S Funnel
Develop region revenue strategic planning
Build evidence generation requirements strategy. For EMEA, Regional and at a country level where required
Create plans for Economic Marketing
Commercial Execution :
Program / Product expertise for the region
Support in-country sales & product specialists for key NPIs / focus brands
Develop marketing tactics and related marketing collaterals for our sales force & support local marketing & sales management in their implementation
Develop the appropriate marketing tools & programs to support the sales force to execute their revenue targets
Support sales force, local marketing and any specialty account managers in the field.
Marketing support for indirect markets including support to tactical plan
NPIs Launch tool kits & marketing collaterals
Lead EMEA key clinician’s educational meetings (congress, courses, workshops.)
Manage regional franchise opex budgets and resource allocation
Establish revenue targets / Franchise with KPIs.
NPI / Lifecycle management :
Serve as liaison between global and local teams
Aggregate VoC / market insights and input on NPIs and lifecycle management (primary & secondary market data)
Provide oversight to NPIs and input to PD pipeline / Share with Local PD pipeline priorities
Regional execution of NPIs launch & discontinuation plans
Define regional reimbursement priorities
Identify Regional market access needs : input to Global Franchise Team
Med education & Sales Education :
Own the design and the implementation of product strategy, budget, and KPIs
Contribute to develop EMEA KOL networks / franchise & EMEA MedEd programs and partnerships
Establish KOL management for your franchise EMEA
Educational faculty management
Set the product knowledge objectives
Contribute to execution to SalesEd plan
Contribute to the Annual needs assessment for KOL
Contribute to the Clinical annual needs assessment
Relevant educational background (MBA, Marketing, Economics, Engineers)
Fluent English, both written and spoken (additional languages always an advantage)
Minimum of 3 years’ experience in the Medical Device industry in a sales or marketing function
International experience preferred
Excellent communication and interpersonal skills
Flexibility and adaptability skills enjoys International experience
Ability to lead and execute projects
Based in one of the countries that we operate : Germany, Italy, Belgium, UK, Ireland, France, Switzerland; the position will be home based
Regular travel involved