Join our award-winning marketing team delivering across a broad range of exciting projects.
This is an exciting time to join a growing business with technology and innovation at its heart. A market leader in cloud software, digital solutions and managed services to public service providers and with a growing digital business, it is looking for a marketing manager with a focus on Central Government to join its expanding team.
The successful candidate will own the development of our go to market approach and marketing plan for the Digital Division.
You will work closely with the UK Marketing Director, the Divisional Executive Director and the Senior Leadership Team (SLT) to ensure the plan is aligned to meet the goals of the group.
The programme delivered will have clear and measurable objectives aligned to our vision. It should deliver a sustained programme of brand building and demand generating activity.
A strong track record of delivering an innovative marketing programme, with experience in using digital marketing platforms is essential.
A balance between well planned and executed campaigns as well as the ability to respond in an agile manor to business requirements.
Targeting our core markets across public services, with a strong bias to central government to build awareness of the Civica brand.
To clearly articulate our capabilities and work with the team to create compelling content for a lead nurture programme to drive pipeline as well as thought leadership activity to position Civica as the number one partner of choice in our chosen markets.
The successful candidate should have a good understanding and experience of Digital Transformation across the Public Sector and regulated markets, with a strong IT Software / Services background.
Make your future part of ours
Our exceptional team and culture sets us apart. We take great pride in our people supporting and celebrating the talents, qualities and vital contributions of everyone in our global team.
Civica are recognised as Gold (standard) Investors in People’
Top 25 - Glassdoor 2019 Employees' Choice Best Place to Work
Key responsibilities :
Planning, budget management, measuring effectiveness of GTM campaigns and tracking of activity across the business and team
Develop and deliver a marketing programme, creating significant pipeline for the group
Support divisional management team with market research / intelligence and competitive profiling / intelligence
Ensure clear value proposition with USPs and targeted messaging
Support ABM model for top tier accounts
To build the Civica brand in our chosen markets and position our sub-brand Civica Digital where appropriate
To work with our Marketing Manager for Strategic Programmes to ensure a strong digital and emerging technology message runs through the UK programme
Work with the wider marketing management team to ensure One Civica message as we go to market across our software businesses, aligning campaigns to ensure collaboration and customer centric messaging delivered
A creative copy writer, delivering thought provoking content (creating content themes) for PR, web and other digital channels.
Ensure digital marketing techniques applied to all campaigns with a focus on building social programme for the digital businesses
Support the marketing team to work with the capability / product owners and sales teams on building integrated campaigns, content, execution and follow-
up. Analysis of results and recommend changes.
Travel will be required around Civica’s main UK / Ire office locations
Skills and experience :
Experience marketing technology services to Central Government essential
A creative thinker
Confident, experienced professional with strong communication skills
Self-starter who can work autonomously, but be a key team player
Demonstrable experience of developing and delivering B2B marketing campaigns
A people person, with previous experience of managing direct reports
Proven experience in successfully running integrated marketing campaigns
Analytical with a focus on results based marketing
Excellent prioritisation skills, able to successfully balance multiple projects simultaneously across multiple businesses
Technology services industry marketing background essential
Confident and not afraid to challenge
Additional criteria :
A minimum of 5 years’ experience in related role essential
Qualified to degree level, or equivalent in a relevant discipline and professional business qualification essential
Excellent prioritisation skills, able to successfully balance multiple projects simultaneously
Experienced working in a matrix structure with multiple stakeholders desirable
Experience of CRM, email marketing, automation and social media platforms essential
Strong brand focus, Integrated campaigns - essential
Programmatic and digital marketing skills preferred
Proficient in MS Office applications essential
Someone who comes from a large but not global organisation (team working + scale)