Data Manager - Global Hospitality Brand
May & Stephens
Woking
5h ago

Digital Data Manager - Global Hospitality Brand

Our client, one of the worlds best loved hospitality brands is looking for a Data Insights Manager to work as part of a highly successful digital marketing team, reporting into the Head of Digital Marketing, and working closely alongside the in-

house technology team and Business Insights team to continue to grow the brand internationally.

  • Key job functions include;
  • Translating the needs of the digital marketing team to the wider business to ensure that technology and data analysis and insight is fit-for-purpose.

    Champion marketing technology innovation, working with in-house, wider network and third party partner teams.

    Responsible for working with marketing, strategists, user experience and analytics teams to continually refine strategic data vision

    Working closely with the Business Insights Team, Solutions Architects and platform and development teams : from capturing initial business requirements, through to mar-

    tech identification where appropriate

    Consult, design and oversee the technologies that underpin the delivery of digital customer experience and relationship management programmes

    Candidate requirements

  • The ideal candidate will be able to demonstrate the following knowledge and skills;
  • Ecommerce experience in a similar role within a big brand.

    Deep knowledge of CRM, loyalty programmes and performance marketing, their data and technologies

    Experience working with data scientists.

    Experience with an enterprise scale BI tool

    Extensive experience with Salesforce Marketing Cloud and Google Analytics essential

    Understanding of the linkage between digital and data platforms and technologies

    Knowledge of the digital media and ad-tech landscape (DMP, DSP, safe harbours)

    Working knowledge of the key campaign management platforms and marketing suites

    Data and analytics experience briefing and undertaking strategic analytic projects

    Amazing opportunity, high profile brand and genuine scope for career development!

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