Digital Data Manager - Global Hospitality Brand
Our client, one of the worlds best loved hospitality brands is looking for a Data Insights Manager to work as part of a highly successful digital marketing team, reporting into the Head of Digital Marketing, and working closely alongside the in-
house technology team and Business Insights team to continue to grow the brand internationally.
Translating the needs of the digital marketing team to the wider business to ensure that technology and data analysis and insight is fit-for-purpose.
Champion marketing technology innovation, working with in-house, wider network and third party partner teams.
Responsible for working with marketing, strategists, user experience and analytics teams to continually refine strategic data vision
Working closely with the Business Insights Team, Solutions Architects and platform and development teams : from capturing initial business requirements, through to mar-
tech identification where appropriate
Consult, design and oversee the technologies that underpin the delivery of digital customer experience and relationship management programmes
Ecommerce experience in a similar role within a big brand.
Deep knowledge of CRM, loyalty programmes and performance marketing, their data and technologies
Experience working with data scientists.
Experience with an enterprise scale BI tool
Extensive experience with Salesforce Marketing Cloud and Google Analytics essential
Understanding of the linkage between digital and data platforms and technologies
Knowledge of the digital media and ad-tech landscape (DMP, DSP, safe harbours)
Working knowledge of the key campaign management platforms and marketing suites
Data and analytics experience briefing and undertaking strategic analytic projects
Amazing opportunity, high profile brand and genuine scope for career development!