Promotions Marketing Executive
News UK
London, GBR
6d ago

Your Role :

This is an exciting opportunity to work with The Sun Head of Partnerships & Promotions to drive the partnerships and promotions calendar.

This includes all tier one promotions (biggest, TV driven promotions) as well as the rest of the promotional calendar, to drive an increase in Sun circulation uplift, Sun Online and Sun Savers membership / engagement.

You will continually work with and support both internal and external stakeholders / partners as well as the editorial teams to successfully deliver each promotion.

Day to day you will :

  • To work alongside the Head of Promotions to ensure all key Sun promotions, from conception to execution across both print and digital platforms, are outputted smoothly
  • To play a role in contributing to wider marketing plans, working with the brand team to ensure campaigns feed into the wider strategy for The Sun

    To work with promotions agencies and partners on the organisation of both customer facing activity, fulfilment and backend tech requirements

    To work with the editorial team, on maximising the campaigns, both in print and digitally

    To monitor the effectiveness of all promotional investments, responsible for all campaign wash ups and sharing the results with wider teams

    To use results and data to drive and inform all future promotions

    To execute promotions and partnerships activity, through both direct and above the line communications to various different customer groups both digital and print

    Work with the brand, promotion and the circulation team to ensure promotions will deliver on total circulation sale, or digital KPIs

    Understanding The Sun marketing values, its positioning and key competitive advantages and translate this into meaningful and effective marketing solutions.

    Future-proof the brand by developing optimum positioning with promotions

    What we’re looking for from you :

  • Experience across media channels, both print and digital
  • An understanding and experience at using a variety of marketing and communication levers

    Preferable, but not essential, experience in the media industry

    Commercially and organisationally astute

    A passion for our brands

    First rate communications skills including outstanding ability to brief 3rd parties and colleagues

    Good negotiation and relationship skills and an ability to operate within a matrix environment with multiple stakeholders

    We are The Sun : The Sun is the most popular newsbrand in the UK, reaching million people a month across digital and print.

    The Sun is at the heart of the nation’s conversation, blending serious investigations, agenda-setting campaigns, political scoops and celebrity gossip.

    More than a newspaper. The Sun is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily have a talented, diverse team who publish the best coverage of news, sport, lifestyle and showbiz in print and digital.

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