This is an exciting opportunity to be a part of the Team launching innovative breakthrough treatments for Cystic Fibrosis patients.
The position is responsible for developing and executing UK / Ireland Marketing plans for several in-line CF medicines. This would include all elements of commercial product management and working with a cross functional team to deliver successful achievement of agreed objectives.
Lead the UK / Ireland marketing activities for three in-line products :
Lead planning, development and approval of key programs and materials in close collaboration with cross functional teams
Identify knowledge gaps and information needs and then implement market research to answer these
Develop the UK / Ireland congress strategy, promotional tactics and engagement plans at key International meetings and other team meetings
Manage line extensions and planning meetings and tracker
Communicate effectively with cross functional team to ensure implementation of launch plan
Manage and maximize brand budget and develop KPIs for all key projects
Manage budget for all assigned projects
Lead the management of the established patient support programme
Contribute to a number of other EU & global marketing efforts including, but not limited to : lifecycle management and global brand development.
A Bachelor's degree in marketing, business and / or a science discipline or equivalent qualifications.
Skills & Experience :
Significant experience in the specialty pharmaceutical and / or biotech industries; comprised of at relevant marketing, demonstrating progression of responsibility.
Results oriented and excellent analytical, communication and collaboration skills.
Orphan drug experience preferred
Demonstrated excellence in strategic & tactical implementation and project planning.
An entrepreneurial spirit and ability to develop creative solutions to complex problems.
Proven ability to work effectively as part of highly matrixed, cross functional team
Proven ability to meet deadlines on multiple projects
Proven ability to work with outside business partners and vendors
A strong understanding of the UK legal and regulatory environment
Ability to work independently and make decisions with occasional consultation from supervisor is critical
Willingness to travel within Europe as required
Experience of managing patient support programmes is desirable