Product Marketing Manager
Davnic
Canterbury, UK
4d ago

We are looking for a Product Marketing Manager to lead our outbound marketing activities.

You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker.

You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Study company products

Translate technical details into benefits for the user

Follow and analyze market trends to position products

Develop product marketing strategies

Craft compelling messages across marketing channels

Work with various teams to implement strategies

Test marketing product features, releases and ad copy

Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

Proven experience as a Product Marketing Manager, Brand Manager or similar role

Background in design and copywriting is a plus

Experience in market analysis

Familiar with product marketing tactics

Working knowledge of web analytics tools

Excellent communication skills

Creativity

Analytical mind and strong quantitative skills

GBP 54000 to 59000 per year

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