Senior Digital Marketing Specialist
At CF Fertilisers UK Ltd, we produce market-leading premier fertilisers that farmers rely on to optimise crop performance and yields.
As well as being the leading supplier of Nitrogen, manufacturing Ammonium Nitrate and True Granular Compound Fertiliser, we also provide process chemicals and utilities.
We are looking for a Senior Digital Marketing Specialist to work in the Commercial Department in the Head Office in Ince, near Chester.
In this role you will be involved in the :
Development of an easy to use and mobile friendly website that meets the needs of CF Fertiliser’s customers.
Help write and execute the digital media plan, particularly increasing engagement across all channels.
Assist in the development of CRM within CF Fertilisers UK and ensure the accuracy of data and alignment with customer segmentation.
Work with the Commercial Team (including Agronomy functions) and outside providers to acquire collateral for use in digital marketing and sales support .
Support sales through digital marketing in specific target areas and market segments identified by the Commercial Team.
Set SMART KPIs for all digital and sale support work streams.
Use Google Analytics alongside Departmental market intelligence research to measure the impact of all work streams.
Business Area Marketing - Commercial Department Hours Full Time LinkedIn job title Senior Digital Marketing Specialist Location Ince, Chester
In the role you will be accountable for...
Developing a website that is objectively measured by customers as useful and usable.
Contributing to developing and then executing a digital media plan.
The accuracy and use of customer data within a CRM context.
The digital elements of sales campaigns.
Supporting distributor customers with their sales of CF products.
Measuring the impacts of digital media and sales support on customers and sales.
Managing the day-to-day spend of the digital marketing budget.
Work with Head of Marketing to agree digital marketing plan.
Head of Sales and related agronomy functions to acquire digital communications collateral.
IT and Sales team to assist in the development of CRM data.
Work with Marketing team to align conventional brand marketing and market intelligence with digital marketing and CRM functions.
Report to Head of Marketing on progress against plans within work streams.
To performance manage external digital marketing providers ensuring CF are receiving the right level of service.
To monitor spend versus budget monthly for digital marketing.
Input to weekly Marketing Department meetings and fortnightly Commercial Team conference calls.
Sales, Profit and Cash
Manage, with Head of Marketing having responsibility, the digital marketing budget of circa £150K per year
The skills, qualifications and experience you will have...
Educated to Graduate level, or equivalent in Marketing or Agriculture
Excellent digital, written and oral communication skills
Enthusiasm and belief in digital marketing
Evidenced experience of digital marketing
Proactive relationship management
Timely response to queries / delivery of required material to agreed timescales
Initiative taker with customer focus
Effective Team Player
Influencing and Persuading skills
Effective communication and inter-personal skills
Sigificant experience of on-line marketing communication activities
Experience of digital marketing platforms
Experience managing digitial marketing agencies
Good product and Company knowledge
Competent industry knowledge
Will to develop project management skills
Team membership skills
In return we offer :
Excellent bonus scheme
Contributory pension scheme coupled with life assurance
Private health insurance
Cycle to work scheme
Training and career development
Subsidised on site canteen
At CF our values are the foundation of everything we do, guiding us to work safely, efficiently, collaboratively and with an eye toward the future.
We need dedicated and driven people who are committed to getting it right, doing it well, executing as a team and taking a long term view with a never-ending desire to learn, improve and contribute.
Join our diverse and talented team and you’ll enjoy opportunities to really take your career places.
Please advise the Recruitment team should you require any reasonable adjustments to take part in the recruitment process, so that we can remove any barriers during the process.