Media Planning Manager, Google Play
5d ago

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world.

Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.

5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.Visit for more information and follow us on Twitter at essenceglobal.


Position / Title : Media Planning Manager, Google Play

Practice Summary :

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis.

We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

Position Summary :

The Media Planning Manager for will work across Google Play and possibly the wider Consumer Apps family. Google Play is a Digital DR account, where we aim to increase consumer engagement with the Google Play store whilst maintaining efficiency.

They are responsible for working hand-in-hand with Activation to ensure client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns.

They support senior team members on the day-to-day management of media plans and their proper implementation, working to fulfil agreed media objectives in the context of changing market conditions.

They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.

Essential Functions / Responsibilities :

  • Support the Account Director to manage tasks within the team, working more independently on smaller projects and liaising closely on the wider campaign..
  • Conduct audience research to determine and support planning recommendations, should be comfortable working with GWI and Comscore.
  • Allocate budget appropriately between channels.
  • Support the Account Director and Activation with forecasting requests and work with them to analyse the accuracy and actualise previous campaign data.
  • Contribute to clear briefs to Activation and collaborative sessions to deliver these.
  • Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
  • Own the overall plan (as shared with clients) and the Olive plan (Essences own finance platform)
  • Maintain the testing plans and supporting material.
  • Own the delivery of digital campaigns from briefing through to end of campaign reporting.
  • Develop strong relationships with our clients and become the lead contact for the digital campaigns you run.
  • Collate and quality assure weekly Activation reports, and develop insights and recommendations for the weekly cross-channel report.
  • Take responsibility for the collaboration and delivery of creative specs.
  • Contribute to case studies that can be shared internally as learning and best practice.
  • Own and deliver a successful testing plan, liaising with counterparts globally to ensure we’re proactively proposing opportunities to grow the account and increasing efficiency.
  • Competencies (specific knowledge, skills and abilities) :

  • Forecast expected outcomes of campaigns and manage spend accordingly.
  • Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.
  • Superior presentation design skills, in slides or document format.
  • Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov).
  • Sound written and verbal communication skills, with the desire to learn and advance.
  • Excellent organizational skills, close attention to detail and ability to quality control work.
  • Ability to adhere to deadlines.
  • Superb client relationship and management skills.
  • Proven problem solving and decision making skills.
  • Ability to work independently and to collaborate in a team environment.
  • Skilled in quantitative reasoning.
  • Experience with planning activity for emerging markets is beneficial
  • Required Education and Experience :

  • Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising.
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

    Duties, responsibility and activities may change at any time with or without notice.

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