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We are looking for an experienced PPC & Display champion to join the Performance team. The PPC & Display manager will be managing the global PPC & Display strategy, working closely with the Performance Manager to drive the channel forward.
The individual will be in charge of a large £M budget, as well as managing agencies and 3rd parties. The PPC & Display manager will be delivering performance to achieve targets on a global scale, and constantly innovating and driving the channel forward, including existing and new platforms.
WHAT WILL I BE DOING? Manage the global strategy, driving key traffic and sales to our web sites Responsible for achieving KPIs set by the performance manager, reporting on channel, and identifying key improvements Reporting on GA and platform data, take action based on results Supporting the Performance Manager in budget management and forecasting Work closely with content and design to create strong assets tailored for placements Work closely with Google and other platform reps.
to ensure Allsaints is always using the newest and most relevant ad formats, bidding strategies and audiences. Work closely with the senior analyst to improve remarketing audiences and CLTV Working closely with online trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan.
Forward plan campaigns and content opportunities with these teams to ensure traffic and sales targets are met. Responsible for the global PPC & Display budget, including investment and reporting Recruitment of right agency, team and 3rd party suppliers Management of in-
house team and agencies / suppliers Keep up to date with PPC & Display trends