The role Product Marketing Managers are responsible for packaging product solutions for presentation to prospects and customers.
You will be responsible for defining the solution roadmap and for marketing and sales campaigns based on the functionality of the products, the needs and requirements of specific customers, and market opportunities across the customer base and the broader marketplace.
Working within an agile product development and deployment paradigm, where product directions and features are ever- changing, Product Marketing Managers execute the product strategy, following the product road map, basing decisions and actions upon significant sales, customer and market feedback.
You will report to the Manager of Product Marketing and will have peers to Marketing Program Managers, your counterparts in Corporate Marketing, with which you identify and help prioritize marketing content, activities and events in support of product launches and other go-to-market and general marketing activities.
Product Marketing Managers provide support to marketing and sales areas, identifying performance wins and losses and refocusing marketing content, activities and events to achieve revenue goals by solution, market and industry categories.
Key job responsibilities include positively influencing marketing content, activities and events that drive better and better customer acquisition and retainment.
Key performance indicators include product adoption across existing customers and by new "logos", increasing sales and profits in relation to corporate targets, cost-efficiency of marketing efforts, and ability to create and maintain strong relationships with key stakeholders in Product Management, Product Development, Sales, Corporate Marketing and Customer Satisfaction.
experience in the technology sector preferred Track record of building marketing and sales programs Education B.A. / B.S.
degree in marketing, business, or similar area of study preferred Travel Requirement Must be able to travel up to 20% of the time Working Conditions & Physical Requirements Reliable internet access for any period of time working remotely, not in a Workiva office.
Where You’ll Work Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
Customer Success : Always delight our customers. Trust : Rely on each other. Integrity : Do the right thing, every time.
Collaboration : Share resources and work together. Innovation : Keep creating solutions and finding better ways. Inclusion : Support a diverse community where we all belong.
Accountability : Be responsible for your success and failure. We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday.
We give our employees the freedom and resources they need backed by our culture of collaboration and diverse thought to continue innovating and breaking new ground.
We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy : Casual Dress : Workiva has a casual work environment, most people wear jeans to the office. Involvement : Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more Work-life Balance : We have competitive PTO, VTO and Parental Leave.
We encourage employees to spend time enjoying life outside of work.