An experience-focused delivery role responsible for architecting and designing better brand touchpoints along the entire customer journey.
This role champions the needs and context of the user at all times, and proposes new solutions, or improves existing ones, so that they meet the needs of the business and the customer equally.
It has influence over the entire spectrum of a brand touchpoints - from advertising campaigns, to social media websites, apps and CRM, through to on and offline commerce storefronts.
Wherever a customer interacts with a brand, the experience designer is expected to play a role in improving the outcomes for both the consumer and the brand.
The Experience Designer role sits within the Brand Experience pillar, one of the three core areas of focus for the company, alongside Brand Communications and Brand Commerce, and reports directly into the Head of Experience Design.
The Experience Design team joins other experience-led specialists in the Experience Technology team, as well as working closely with colleagues in neighbouring Strategy, Creative and Delivery teams.
The role requires high levels of collaboration with other teams - especially creative, strategy and delivery - as well as external partners and vendors.
We encourage all members of the team to be client-facing, where required.
Ability to think translate campaign, brand, service, product and content requirements into creative solutions organised around user needs
Synthesis of a brief into tangible Experience Design outputs
Authoring and contributing to all common UX & UI artifacts and outputs - customer journey maps, user personas, sitemaps, page wireframes, atomic design components (atoms, molecules, organisms, templates, and pages)
Ability to present and explain design decisions, approaches and solution characteristics to others
Contributing and co-designing client and customer workshops when asked
For retained clients, contributing to evolving interaction pattern libraries of design components
Promote excellence at all times, and be a stickler for detail and accuracy in your own work and that of colleagues
Being a positive contributor to agency culture, and championing and exhibiting the agency values wherever possible
Key qualities and duties
A passionate practitioner of experience design, design methodologies and the important role user-centric thinking plays in designing the interface between a brand and the consumer
Ability to synthesise solutions from client briefing materials, user research and workshop outputs
Ability to translate human needs into design and interaction principles and actionable behavioural persona profiles to ensure user centricity in solutions
Good working knowledge of agency production workflows
Good working knowledge of common legislative frameworks and best practices on how to navigate these for users - GDPR, Cookies etc
Good working on knowledge of digital and technical paradigms and how they work to deliver service to the user
Being pragmatic about budget and time constraints and being able to give realistic estimates on what's needed to get something done
Ability to critique the work of others, and quickly suggest areas to explore when seeking to address issues
Key expertise and skills
Solid working knowledge of the UX and UI design craft in a digital ecosystem context - websites, apps, CRM & social
Solid working knowledge of common interaction patterns, techniques and conventions in common consumer touchpoints - web, apps, kiosks etc
Ability to author screen / page / viewport layouts, design modules and components for websites, apps, CRM & social
Ability to author architectural plans, page wireframes, persona profiles and other common user-experience specification formats
Fluency in common UX & UI software design tools and the drive to learn more (principally Sketch, Figma, Invision, Zeplin, Adobe Suite, Smaply, UXPressia, Principle)
A good working knowledge of Front-end build, and how it translates to UI design, and design production workflows for manufacture
A confident presenter, orator and writer - you will sometimes be in front of mixed project teams, clients and peers presenting, explaining and defending your work
If you LOVE taking concepts apart and putting them back together again in new ways, keen to work with a dedicated team, with great client portfolio and the above ticks your skill set, we would love to hear from you.
Diversity and inclusion is a core part of our DNA at Publicis UK. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity.
Diversity and inclusion fuels our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.