The Website Experience Manager will be responsible for managing the KPMG UK websites including kpmg.com / uk and our broader portfolio including Nunwood.
com and KPMGEnterprise.co.uk.
At the heart of this role is managing the development and deployment of web content, templates and user journeys with a focus on creating compelling experiences for clients and sustaining a website that is a strategic asset for the UK firm.
You will influence the development of both our UK and digital roadmaps, content strategy, site structure and usage of the site as part of our digital marketing strategy.
The Marketing Centre of Expertise (CoE) operates a matrix model of expertise in defined marketing capabilities and organised in clusters aligned to our business units.
The CoE leads on marketing delivery, supports brand management, digital enablement and also provides account management to support the Marketing Business Partners (BP).
CoE teams are experts in specialised areas and are deeply involved in co-creation and delivery.
A mix of website content management, digital marketing, website technology and and experience of capturing and utilising customer insights and web analytics is required.
Its focus is to ensure that all website touchpoints and user journeys are effective, personalised to client needs and integrated where possible with other digital channels with proactive recommendations for improvement based on analytics, insights and industry best practice.
The role will require significant collaboration to be effective,
Manage the development and deployment of website content including webpages, site structure, content strategy including a calendar and deployment of new digital content assets.
Leading the delivery of the website components of our digital roadmap in conjunction with Global Digital Marketing including template design, UX improvements and Adobe Experience Manager Developments.
Delivering SEO and UX optimisation across the UK websites and ensuring our compliance with key risk requirements including Penetration Testing and GDPR.
Managing our supporting tools for the website including Adobe Analytics, Google Analytics, DemandBase and the Preference Centre.
Proactively advising the marketing and strategic relationship teams and corporate affairs alongside client facing colleagues of the effective usage of the website in our digital marketing and client engagement strategies.
Providing high quality management information around for the UK website including client insights, marketing effectiveness and content optimisation.
Coordinating and managing partners, including Global Digital Marketing, our agencies and colleagues in our KGS team.
Researching and analysing competitor web strategies and industry best practice to ensure we retain a word-class website.
Project management of change and development projects related to our websites.
Liaising with the off-shore team on OEH Marketing and web assets and analytics.
Leadership & Management
This role will report to the Senior Manager, Digital Enablement with reporting to the Head of Campaign Management and CMO as required / as the situation demands.
Stakeholder Interaction & challenges
You will bring a client focus and deep expertise around the best use of the website to effectively influence decisions around the development of content, new pages, capabilities and change projects affecting our UK websites.
Knowledgeable in UX, digital marketing and content marketing, you will anchor decisions around insights and embrace innovation to inspire and build confidence with stakeholders.
Good collaboration and negotiating skills to align business requirements, investment decisions and content plans with best practice and remain focussed on delivering more compelling client experiences with commercial value for the firm.
Supported by an off-shore team, you will be able to motivate and manage their delivery to agreed timescales, quality and cost.
You will need to display and maintain high levels of energy and drive in order to ensure projects are delivered in timely fashion with the maximum impact and good feedback from users.
You will not be afraid to constructively challenge the status quo, using your strong influencing and negotiation skills with senior stakeholders to achieve the best results within the strategic objectives of KPMG.
Impact, Risk, Accountability & Governance
Expected to work autonomously within the firm’s overall strategic priorities and direct support from other members of Marketing and Strategic Relationships to implement initiatives.
Aware of the need to assess and to manage risk and governance requirements to ensure we manage the information security, data privacy and broader risk and compliance implications of our websites.
Core technical competencies
Website content production, template management and oversight of website UX
Strong familiarity with Adobe Experience Manager and Google Analytics or similar platforms and tools
Proven expertise and approaches to deliver SEO / SEM, personalisation and website journey management
Excellent copy-writing and editing skills for website content
You will display a solid understanding of marcomms, and how this translates into the digital environment at KPMG, setting tactical plans and tailoring approaches for our website
Able to manage the development and execution of a website content strategy and structure
Act as a champion for digital marcomms, educating junior marketing team members, as well as wider marketing as to its importance
Have a strong grasp of analysis, including the development of new strategies based on client insights and digital analytics
Core behavioural competencies
Intellectually curious with the drive to continue developing your knowledge of website best practice to deliver a better visitor experience
Collaborative with colleagues across the marketing team to ensure the team are adopting best practice approach and needs are considered in our digital plans.
Innovative and stimulating innovation in others; constructively challenge new ideas to ensure they contribute to the overall goals of marketing.
Act as client champion and use this to inform our content strategy and calendar.
Excellent attention to detail and rigour in your approach.
Comfortable in the technical and engaging with technology providers, agencies and ITS colleagues you will be able to translate and make accessible for broader audiences
BA university degree or equivalent
Professional marketing qualification (CIM) preferred
Strong experience of digital marketing and automation solutions
Highly proficient in all MS Office packages
Knowledge of Adobe Experience Manager or similar
Comprehensive knowledge of website content management tools, workflow management with Adobe Experience Manager experience desirable
Able to demonstrate good knowledge of the current landscape UX, personalisation and the role of web as part of a digital strategy
Able to offer constructive commentary on some of the firm’s digital channel strategy as viewed from the public domain and offer suggestions as to how you might improve the visitor experience