Planning Account Manager - Audible London, England
GroupM
London, England
2d ago

Description

Position at Wavemaker

Agency Context :

Within Wavemaker UK, this role sits within the Wavemaker Play hub. Within Play we have some of the UKs biggest entertainment brands : Audible, Netflix, Paramount +, Paramount films, MTV, Nickelodeon, Channel 5, Ubisoft, Gamesy and MGA.

Our clients touch every aspect of popular culture, and we help them supercharge their cultural traction through a deep knowledge of our audience, an understanding of how culture moves through the media ecosystem, and the moments we can convert content into subscriptions.

Client Context :

Audible is Wavemakers newest and most scaled client and one of the worlds favourite platforms for audio content, from podcasts to audio books to Audible Originals.

Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns

Responsibilities :

  • Direct client service, with regular contact via weekly calls, campaign briefings and on-going email communication
  • Manage assigned campaigns, leading the media response with a strong desire to deliver the best work possible, with accuracy and depth
  • Assist the Account Director in setting the communications planning approach for campaign briefs and media planning
  • Project manage and coordinate multiple stakeholders in respect of agreed timelines
  • Develop trusted client relationships; demonstrate thorough understanding of clients business to land key recommendations
  • Manage direct report (Account Exec), ensuring they are developing and taking ownership of key client deliverables, like competitive reporting and newsletters
  • Own key aspects of client reporting and campaign management including scheduling, management and completion of PCAs, status reports and live campaign updates
  • Identify client challenges and provide prompt feedback to the line manager to develop new approaches to continually improve client relationships and work effectiveness
  • Identify relevant testing opportunities across appropriate channels and build these into client responses
  • Contribute to materials required for regular internal and client meetings
  • Ensure financial process is adhered to and budgets are managed effectively across campaigns
  • The Candidate :

  • A person passionate about the entertainment category, that is excited to be part of such an incredible media specialism
  • The ideal candidate will have the ability to lead small to medium sized campaigns independently, whilst managing other specialist teams to ensure true integration and collaboration
  • An experienced manager, who is able to be proactive and willing to develop and implement innovative media solutions; confident in their approach and recommended plans and ready to support and present them confidently in front of a variety of stakeholders
  • Leadership, communication, and organisation skills, as well as thorough media knowledge across both on and offline channels.
  • Experience in managing employees is advantageous : setting objectives, management, motivation, and development
  • Ability to manage and prioritise multiple workstreams
  • Strong interest in current affairs and events
  • A pro-active attitude to learn new things and positivity about taking on new challenges
  • Experience in their entertainment or performance media planning
  • About Wavemaker

    Our name is our mission and our method. To make waves, you need to be provocative, even fearless We believe there always is a better way to grow.

    We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.

    The Wavemaker way is globally consistent. Fuelled by the worlds most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

    Our 7, people across 90 markets provoke growth for some of the worlds leading brands and businesses. Our attitude of Positive Provocation is enabled by :

  • deep knowledge we have of our clients business
  • confidence to challenge whats gone before
  • the support to go further than we thought possible
  • We are a part of GroupM, WPPs global media investment management company. Discover more on , and

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