EMEA Media Strategy Lead
Spotify
London, UK
2d ago
source : The Dots

Description

At Spotify, we are reinventing the music industry by changing how people consume and pay for music. We want to connect millions of people with their favorite songs and create a service that people love to use.

We believe music should be easily accessible and that listening to music will make people live richer lives.Spotify is looking for a media professional to join our Global Media Team.

The EMEA Media Strategy Lead will be responsible for working with regional teams across Europe, Middle East, and Africa to develop effective and efficient media strategies that create demand and drive growth for Spotify.

This role will oversee brand media for the region inclusive of both traditional and digital media. The right person for this role is a collaborative leader with broad expertise in building brand media strategies across all media channels as well as experience overseeing and personally managing execution.

This position will report into the Head of Global Media.

What you’ll do

  • Work with EMEA regional teams and media AOR to develop and steward advanced, multi-channel media strategies
  • Review all buys from media agency, ensuring they are consistent with media strategy, in line with budget, flighted properly and executable based on production schedules
  • Infuse innovation into all campaigns, prioritizing first to market buzz-worthy initiatives and bespoke executions
  • Interpret and make recommendations based on campaign performance to optimize, measure success, and identify learnings for future programs
  • Remain abreast of new and emerging platforms and the opportunities they represent, as well as changes in existing platforms that impact media performance
  • Champion media measurement and ensure all plans are appropriately instrumented
  • Create and implement test and learn media plans and scale campaigns based on evidence of success
  • Manage and support EMEA Associate Media Manager (based in Berlin) with day-to-day responsibilities and career development
  • Partner with creative teams to build media ideas
  • Create and disseminate media best practices to regional teams
  • Support Global Head of Media in negotiation and execution of regional, global media deals and partnerships
  • Who you are

  • 8+ years working in Strategic Media Planning role at a media agency or on the brand side with proven track record for developing results-driven media plans for leading global brands
  • Extensive knowledge of marketing, advertising, and media planning principles with an expert knowledge across all traditional and digital media channels
  • International experience, understanding of cultural diversity specifically for regional territories across Europe, Middle East, and Africa.
  • Bilingual and / or Trilingual a plus

  • Experience in managing relationships with multiple internal & external suppliers and partners
  • Demonstrated ability for delivering strategic solutions AND tactical media plans
  • Experience with amplifying content and getting it out to the right audiences
  • Strong understanding of media math, optimization tactics and tools
  • Ability to multi-task projects and stakeholders with equal priority with speed in a fast paced environment
  • Ability to create, with speed and be able to showcase real results
  • Experience using analytics and measurement to inform data-driven decisions for organizations
  • Constantly stays abreast of digital trends, emerging technologies, social media development and first to market advertising opportunities
  • Excellent written and oral communication skills
  • Passion for marketing, music, podcasts, & all things Spotify
  • You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones.

    Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant.

    So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.

    Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 286 million users.

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