Influencer Marketing Executive - Exante & IdealFit
THG
Manchester, England and Wales, United Kingdom
3d ago

About The Hut Group

  • THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein;
  • all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 7,000-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.

    Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

    THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

    Exante & IdealFit Diet Brands

  • Exante is fast becoming the UK leader in meal replacement with rapid year on year growth. With a driven and expanding team;
  • we boast the largest range of meal replacement in the market with continual product innovation, we have become recognised specialists in Very Low Calorie Diets.

    IdealFit is the one stop shop for women’s health and fitness with a growing a market place and strong influencer presence embodied in female empowerment.

    With big ambition and a huge amount of passion and determination to go with it, we are looking for industry leading talent to join our growing team.

    The Role :

    The Influencer Marketing Executive will be a proactive, creative and hardworking individual who’s passionate about influencer marketing and social media.

    You will help manage the Influencer Marketing program for our Exante and IdealFit brands, with a particular focus on the UK and US markets.

    Key responsibilities will include :

  • Research and identification of suitable influencers across various categories including Beauty, Fitness, Fashion and Lifestyle
  • Manage influencer relations and activations across the division
  • Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments
  • Manage gifting collaborations
  • Input into creative campaign ideas and strategies to build global brand awareness
  • Use tools including Google Analytics and Tableau to analyse and report on influencer performance
  • Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage
  • Support the PR Team with ad hoc tasks, including the organisation and management of PR events
  • Requirements

  • A genuine interest in sports nutrition and influencer marketing
  • An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
  • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
  • Outstanding communication, negotiation and organisational skills
  • A proactive self-starter with a problem-solving attitude
  • Benefits

  • Competitive salary
  • Company bonus scheme
  • Company pension scheme
  • Onsite Doctor
  • Discounts across all of our brands - up to 40%
  • Discounted Gym membership
  • Training program via the THG academy
  • Leadership and Development training throughout your career
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